# Refreshing Canned Ciders Downeast Cider Features Lemon and Ginger For a Tasty Twist By Mary Van Puymbroeck | Published 2017-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/downeast-cider References: [refinery29](http://www.refinery29.com/2017/06/160657/best-canned-drinks-cocktails#slide-5) & [downeastcider](http://downeastcider.com/) When you think of a refreshing [Summer beverage](https://www.trendhunter.com/trends/summer-party-pack), cider may not be the first thing that comes to mind, but Downeast Cider is hoping to change that. Crafted with freshly pressed Maine apples, Downeast Cider is a refreshing dock-side drink. Created by a couple of college friends, the cider features [freshly-pressed juices](https://www.trendhunter.com/trends/pressed-juicerys-spiced-apple-cider) and no short cuts or artificial additives. Bold hits of lemon and ginger perfectly compliment and elevate the beverage. The popularization of craft beer has led to a surge of diffusion craft products. As a beer-adjacent product, it is only natural that cider should be crafted and perfected in the same way. The [craft beverage industry](https://www.trendhunter.com/trends/inchs-cider) has also led to a growth in local economies and a push to make more local purchasing decisions. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 53% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Diffusion Craft Products:** Craft beer's popularity has led to a surge of diffusion craft products, creating opportunities for innovative and unique cider flavors. - **Craft Beverage Industry:** The growth of the craft beverage industry presents opportunities for cider makers to capitalize on the trend and create high-quality, artisanal products. - **Local Purchasing Decisions:** The push to make more local purchasing decisions within the craft beverage industry opens up opportunities for regional cider producers to thrive. ### Where This Applies - **Craft Beer:** The craft beer industry can venture into the production of craft ciders to expand their product offerings and cater to a wider consumer base. - **Food and Beverage:** The food and beverage industry can explore partnerships with cider makers to offer innovative cider-infused products and expand their market reach. - **Hospitality:** The hospitality industry can incorporate unique craft ciders into their beverage menus to attract cider enthusiasts and stand out from competitors. ## Related on Trend Hunter - [Summertime Cider Collections](https://www.trendhunter.com/trends/cider-collection.md) - [Effervescent Light Ciders](https://www.trendhunter.com/trends/effervescent-light-ciders.md) - [Apple Cider Spritz Beverages](https://www.trendhunter.com/trends/apple-cider-spritz.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Refreshed Natural Alcoholic Beverages](https://www.trendhunter.com/trends/natural-alcoholic-beverages.md) - [Electrifying Craft Ciders](https://www.trendhunter.com/trends/craft-ciders.md) - [Freshly Squeezed Fruit Cocktails](https://www.trendhunter.com/trends/craftwell-cocktails.md) - [Cocktail-Inspired Ciders](https://www.trendhunter.com/trends/pear-lychee-cider.md) - [Refreshingly Light Summertime Ciders](https://www.trendhunter.com/trends/crisp-apple-cider.md)