# Ready-to-Drink Adaptogenic Teas Down to Earth Organics Launched a Line of Bottled "Superteas" By Laura McQuarrie | Published 2018-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/down-to-earth-organics References: [bevindustry](https://www.bevindustry.com/articles/91088-down-to-earth) & [drinkdowntoearth](https://drinkdowntoearth.com/) Down To Earth Organics launched a collection of four ready-to-drink bottled "supertea" beverages that are packed with [herbs and adaptogens](https://www.trendhunter.com/trends/adaptogen-energy-drinks) to provide functional benefits. The new range includes drinks like Longevity, Revival, Energy and Tranquility, each of which supports a different purpose. While the restorative, soothing Tranquility drink helps to reduce stress and fatigue with ingredients like [chamomile, lavender and ashwagandha](https://www.trendhunter.com/trends/supercalm), Energy is a pick-me-up beverage that delivers a boost with a base of [antioxidant-rich green tea](https://www.trendhunter.com/trends/uncle-matts-organic-yerba-mate-energy-tea), peppermint, lemongrass and lemon juice. Each of the tea beverages are shelf-stable, certified organic, vegan, non-GMO and all-natural with no artificial dyes or preservatives. In place of refined sugar, some of the Down To Earth Organics beverages use monk fruit—a natural sugar-free sweeter. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beverages:** The rise of ready-to-drink adaptogenic teas presents an opportunity for the functional beverages industry to tap into the growing demand for natural health and wellness products. - **Adaptogenic Foods:** The launch of bottled superteas with adaptogens highlights the potential for the adaptogenic foods industry to create innovative products that promote stress reduction and overall well-being. - **Organic and Natural Products:** The increasing popularity of certified organic and all-natural teas emphasizes the need for the organic and natural products industry to continue developing innovative and healthier alternatives to traditional beverages. ### Sectors Adopting This - **Functional Beverages Industry:** The functional beverages industry can capitalize on the market demand for adaptogenic teas by innovating new ready-to-drink beverages with functional benefits. - **Adaptogenic Foods Industry:** The adaptogenic foods industry has the opportunity to develop more convenient and accessible adaptogenic products, such as ready-to-drink bottled superteas. - **Organic and Natural Products Industry:** The organic and natural products industry can create disruptive innovation by exploring alternative sweeteners, like monk fruit, to replace refined sugar in tea beverages. ## Related on Trend Hunter - [Adaptogenic Medicinal Mushroom Teas](https://www.trendhunter.com/trends/adaptogenic-tea-range.md) - [Adaptogenic Iced Tea Lemonades](https://www.trendhunter.com/trends/space-tea.md) - [Organic Wellness-Focused Drinks](https://www.trendhunter.com/trends/adaptogeninfused-sparkling-water.md) - [Functional Effervescent Tea Drinks](https://www.trendhunter.com/trends/adaptogenic-sparkling-teas.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Superfood Iced Teas](https://www.trendhunter.com/trends/noonbrew.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Stress-Busting Adaptogenic Elixirs](https://www.trendhunter.com/trends/unbothered-elixir.md) - [Summer-Ready Instant Beverages](https://www.trendhunter.com/trends/superteas-for-summer.md)