# Glamorous Grunge Editorials The Fat Magazine Down In It Photoshoot is Dark and Chic By Jordy E | Published 2014-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/down-in-it References: [mode.newslicious.net](http://mode.newslicious.net/2014/03/down-in-it-sun-feifei-by-hugh-lippe-for.html) & [fat-magazine](http://www.fat-magazine.com/) The Fat Magazine Down In It editorial is currently being showcased as a part of the publication's Spring/Summer 2014 issue. Model Sun Feifei is the focal point of each image, taken for the production by photographer Hugh Lippe. Lippe paired Down In It's [grunge motif](https://www.trendhunter.com/trends/the-october-collection) with [dark black and white frames](https://www.trendhunter.com/trends/jiyongkim-fw25), all of which accentuated the chic outfits of stylist Karen Kaiser. Kaiser opted to follow the rebellious theme with [chunky metallic necklaces](https://www.trendhunter.com/trends/songs-of-siren), puffy vests, leather accessories and baggy pants. Feifei wore the pieces with ease in each image as she posed in front of speakers, gritty fences and chaotic paintings. Although the backdrops are quite loud, they did not detract from the springtime ensembles. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 48% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Revived Grunge:** Creating high-end grunge styles for modern fashionistas ### Industries Being Reshaped - **Fashion Industry:** Introducing new styles into the high-end fashion industry that cater to a wider audience ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [90s Grunge-Inspired Fall Apparel](https://www.trendhunter.com/trends/the-october-collection.md)