# Contemporary Graphic Currency Dowling Duncan Redesigns US Dollars for Dollar ReDe$ign Project By Meghan Young | Published 2010-08-21 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/dowling-duncan References: [psfk](http://www.psfk.com/2010/08/pics-us-dollar-redesign-by-dowling-duncan.html) & [dowlingduncan](http://dowlingduncan.com/) If Dowling Duncan's US dollar redesign ever saw the light of day, the Canadian dollar would cease to be made fun of. I mean, you can't really get more [colorful](https://www.trendhunter.com/trends/reimagined-logo-desgin) than this concept. Conceived for the Dollar ReDe$ign Project, Dowling Duncan's [currency](https://www.trendhunter.com/trends/semiquincentennial) is centered around convenience and education. Aside from the contemporary, graphic design, the most startling change is the vertical format rather than the traditional horizontal one. Dowling Duncan explains, "You tend to hold a [wallet or purse vertically](https://www.trendhunter.com/trends/floppy-disk-wallet) when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically." ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 61% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Why This Trend Is Growing - **Vertical Format Currency:** The vertical format of Dowling Duncan's redesigned US dollars provides opportunities for disruptive innovation in the printing and banking industries by changing the way currency is handled and dispensed. - **Graphic Currency Design:** The contemporary and graphic design of Dowling Duncan's currency highlights an opportunity for disruption in the art and printing industries by creating new possibilities for visual representation of currency. - **Education-focused Currency Design:** Dowling Duncan's focus on education through including historical and cultural facts on currency suggests an opportunity for disruption in the education and printing industries by innovating the way we learn about and interact with currency. ### Industries Being Reshaped - **Printing:** The vertical format and graphic design of Dowling Duncan's currency provides an opportunity for disruptive innovation in the printing industry by introducing new design elements and print technology for currency. - **Banking:** The vertical format of Dowling Duncan's currency creates opportunities for disruptive innovation in the banking industry by introducing new methods of handling, dispensing and accepting currency. - **Art:** The graphic design of Dowling Duncan's currency highlights an opportunity for disruption in the art industry by creating new possibilities for visual representation of currency. ## Related on Trend Hunter - [History-Honoring Vibrant Coins](https://www.trendhunter.com/trends/history-of-making-change.md) - [Sleek Colorful Card Wallets](https://www.trendhunter.com/trends/wallet-30.md) - [Digital Currency Piggy Banks](https://www.trendhunter.com/trends/smart-piggy-bank-concept.md) - [Digital Folder-Inspired Wallets](https://www.trendhunter.com/trends/untitled-folder.md) - [Multi-Currency Vending Machines](https://www.trendhunter.com/trends/multicurrency-vending-machine.md) - [Indigenous Representation Campaigns](https://www.trendhunter.com/trends/change-the-bill.md) - [Celebratory Innovation Coins](https://www.trendhunter.com/trends/2026-1-innovation-coins.md) - [Money-Inspired Footwear Collabs](https://www.trendhunter.com/trends/the-concepts-x-new-balance-1000.md) - [Color Blindness-Exclusive Billboards](https://www.trendhunter.com/trends/accessibility-adapter.md)