# Sustainable Cosmetic-Grade Packaging Dow Launches Two New Ionomer Grades for Cosmetics Packaging By Kanesa D | Published 2023-10-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dow References: [packagingstrategies](https://www.packagingstrategies.com/articles/104146-dow-launches-new-sustainable-surlyn-grades-for-cosmetics-packaging) & [dow](https://www.dow.com/en-us)  [Dow](https://www.trendhunter.com/trends/innate-tf-220-precision) has unveiled a significant development by introducing 'SURLYN™ REN' and 'SURLYN™ CIR,' two groundbreaking ionomer grades primarily utilizing sustainable and circular feedstocks. SURLYN™ CIR is a category of ionomers derived from mixed plastic waste, and these ionomers contribute to the production of new materials. SURLYN™ REN is a group of ionomers produced from bio-waste obtained from various industries.These new grades communicate Dow's dedication to pushing the boundaries of sustainable materials while ensuring that product quality and performance remain uncompromised. "[...] These products will not only support [LVMH](https://www.trendhunter.com/trends/Regenerative-Rose) towards their sustainability goals but will also contribute to Dow’s bold ambition to transform waste and deliver 3 million metric tons per year of circular and renewable solutions by 2030,” said Daniella Souza Miranda, global business director for [Circular & Renewable Solutions](https://www.trendhunter.com/trends/Vtternrundan) at Dow. Image Credit: Dow ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 51% | Activity: 58% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** The introduction of 'SURLYN™ REN' and 'SURLYN™ CIR' ionomer grades showcases Dow's commitment to sustainable materials derived from mixed plastic waste and bio-waste. - **Circular Feedstocks:** Dow's new ionomer grades, 'SURLYN™ CIR' and 'SURLYN™ REN,' contribute to the production of new materials and demonstrate the potential for circular feedstocks in the cosmetics packaging industry. - **Transformation of Waste:** Dow's innovative ionomer grades, derived from mixed plastic waste and bio-waste, demonstrate the potential for transforming waste into valuable materials in the cosmetics packaging sector. ### Where This Applies - **Cosmetics Packaging:** The introduction of 'SURLYN™ REN' and 'SURLYN™ CIR' ionomer grades presents disruptive innovation opportunities for sustainable materials in the cosmetics packaging industry. - **Plastics Recycling:** Dow's groundbreaking ionomer grades, derived from mixed plastic waste, highlight the potential for disruptive innovation in the plastics recycling industry. - **Bio-waste Utilization:** Dow's new ionomer grades, produced from bio-waste, present disruptive innovation opportunities for the utilization of renewable materials from various industries. ## Related on Trend Hunter - [High-Density Polyethylene Innovations](https://www.trendhunter.com/trends/innate-tf-220-precision.md) - [Recyclable Resin Beauty Compacts](https://www.trendhunter.com/trends/suqqu.md) - [Recyclable Resin Bottles](https://www.trendhunter.com/trends/lumene.md) - [Bio-Based Paper Packaging](https://www.trendhunter.com/trends/paper-food-packaging.md) - [Holistically Recyclable Packaging Labels](https://www.trendhunter.com/trends/hotmelt-label.md) - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Bio-Based Beauty Packaging](https://www.trendhunter.com/trends/holmen-iggesund.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Recyclable Cardboard Lining](https://www.trendhunter.com/trends/sonoco-cristalco.md)