# Sustainable Soy-Based Designs Dow 'Renuva' Hopes to Replace Environmentally Unfriendly Products By Meghan Young | Published 2010-01-24 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/dow-renuva References: [fastcompany](http://www.fastcompany.com/blog/cliff-kuang/design-innovation/dow-chemical-design-paul-pfieffer) & [dow](http://www.dow.com/renuva/index.htm) Although I have come across some great collaborations, it’s usually not with a greater cause in mind that people come together (aside from charity functions, of course); there is one that I would like to share, however, involving the Dow ‘Renuva’ material. Teaming up with designer Eric Pfeiffer, Dow, a chemical conglomerate, hopes to create appealing products using the Dow Renuva material. As a renewable, soy-based material, it could really help our environment. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 33% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Renewable Materials:** The trend of using renewable materials like Dow Renuva material provides an opportunity for businesses to develop sustainable product lines. - **Collaborative Partnerships:** The trend of collaboration between chemical conglomerates like Dow and designers like Eric Pfeiffer opens up opportunities for disruptive innovation in developing eco-friendly designs. - **Environmental Consciousness:** The trend of consumers demanding environmentally friendly products creates opportunities for industries to incorporate sustainable materials like Dow Renuva into their manufacturing processes. ### Who This Affects Most - **Chemical:** The chemical industry can explore the use of renewable materials like Dow Renuva in developing environmentally friendly products and solutions. - **Design:** The design industry can leverage collaborative partnerships with chemical conglomerates to create sustainable and visually appealing products using materials like Dow Renuva. - **Manufacturing:** The manufacturing industry can adopt the use of renewable materials like Dow Renuva to meet the growing demand for eco-friendly products. ## Related on Trend Hunter - [Sustainable Cosmetic-Grade Packaging](https://www.trendhunter.com/trends/dow.md) - [Eco-Friendly Styrofoam Furniture](https://www.trendhunter.com/trends/we.md) - [Waste-Based Furniture Capsules](https://www.trendhunter.com/trends/ecofriendly-furniture1.md) - [Environmentally Friendly Joint Furniture](https://www.trendhunter.com/trends/flor-and-econyl.md) - [Stacking Hemp-Made Chairs](https://www.trendhunter.com/trends/peel-chair.md) - [Discarded Wood Construction Materials](https://www.trendhunter.com/trends/woodoo.md) - [Petroleum Product-Free Shoes](https://www.trendhunter.com/trends/the-ripple-shoe.md) - [High-Performance Polymer Materials](https://www.trendhunter.com/trends/zymochem.md) - [Eco-Conscious Product Lines](https://www.trendhunter.com/trends/birla-cellulose.md)