# Gourmet Jelly-Making Kits Dow Design Ltd Offered a Creative End-of-Year Gift to Its Clients By Mishal Omar | Published 2017-02-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dow-design References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/02/dow-wow.html) & [dowdesign.co.nz](http://dowdesign.co.nz/design/dow-wow) The New Zealand-based creative agency Dow Design Ltd decided to end the 2016 year by offering its clients a unique, food-based kit that would allow them to explore creativity in their offices or homes. The brand enlisted a "jellyologist" to help create a kit that allows users to make Christmas tree-shaped, [gelatinous foods](https://www.trendhunter.com/trends/jell-o-2). The New Years/Christmas gift comes with a base flavored with cucumber, mint, elderflower and gin, as well as a packet of gelatin, and candied basil leaves to top off the unique, dessert-like foods. The self-promoting kit functioned as a distinct gift that separates itself from the [alcohol that is generally gifted](https://www.trendhunter.com/trends/deko-cocktails-gift-box) by design agencies to their clients. Dow Design Ltd's [unique client gift](https://www.trendhunter.com/trends/corporate-gift-boxes) ensures that the clients themselves are able to experiment with creative processes, and establishes a strong relationship with the brand. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Food-based DIY Kits:** Creating and offering food-based DIY kits as unique gifts can be a disruptive innovation opportunity for brands to establish stronger relationships with clients. - **Exploring Creative Processes:** Promoting creative exploration through innovative kits can differentiate brands and enhance client relationships. - **Alternative Client Gifts:** Providing alternative client gifts that deviate from traditional offerings can help design agencies stand out and leave a lasting impression. ### Sectors Adopting This - **Creative Agencies:** Creative agencies can leverage food-based DIY kits as unique client gifts to enhance their brand image and build stronger relationships. - **Gift and Craft Industries:** The gift and craft industries can benefit from the trend of offering innovative DIY kits as creative and personalized gifts. - **Hospitality and Catering:** The hospitality and catering industry can explore the idea of offering food-based DIY kits as a unique dining experience or promotional offering. ## Related on Trend Hunter - [Custom Holiday Gifting Sets](https://www.trendhunter.com/trends/custom-holiday-gifting.md) - [Festive Jelly Cakes](https://www.trendhunter.com/trends/holiday-cosmo-cocktail-jelly-cake.md) - [Juice-Branded Cocktail Kits](https://www.trendhunter.com/trends/playful-cocktail-kit.md) - [Edible Cocktail Bites](https://www.trendhunter.com/trends/gin-infused-jelly-cubes.md) - [Ready-to-Make Cocktail Kits](https://www.trendhunter.com/trends/readytomake-cocktail.md) - [Unconventional RTD Cocktails](https://www.trendhunter.com/trends/unconventional-rtd-cocktails.md) - [Decorative Caramel-Filled Trees](https://www.trendhunter.com/trends/holiday-caramel-tree.md) - [Playful Gummy Bear Kits](https://www.trendhunter.com/trends/gummy-bear-kit.md) - [DIY Celebration Drink Kits](https://www.trendhunter.com/trends/cheers-to-you-cocktail-kit.md)