# Versatile Coconut-Based Flours The Doves Farm Organic Coconut Flour is Vegan and Keto-Friendly By Michael Hemsworth | Published 2020-03-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doves-farm-organic-coconut-flour References: [foodbev](https://www.foodbev.com/news/doves-farm-unveils-a-new-look-and-organic-coconut-flour/) & [dovesfarm](https://www.dovesfarm.co.uk) The [Doves Farm](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes) Organic Coconut Flour has been added to the brand's range of products to offer consumers in the UK with a versatile way to create their favorite recipes in a health-focused manner. The flour is made with coconuts sourced from Sri Lanka, is [Soil Association](https://www.trendhunter.com/trends/dirt-olive-oil) organic certified, Coeliac UK certified, [Vegan Society](https://www.trendhunter.com/trends/krispy-kreme-7) certified and suitable for those on the Keto diet. The product also boasts a profile that's high in fiber and protein, and prefect for creating an array of baked goods including cookies, cakes, waffles, pancakes and more. Founder of Doves Farm Clare Marriage spoke on the new Doves Farm Organic Coconut Flour saying, "Our new Organic Coconut Flour allows consumers to take their baking to the next level. In addition to adding new tastes and textures to bakes, the flour also provides a number of nutrition benefits, which will appeal to health-conscious consumers.” ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Coconut-based Flours:** Disruptive innovation opportunity: Developing new and innovative coconut-based flour products to meet the growing demand for gluten-free and healthy alternatives in the baking industry. - **Health-focused Baking:** Disruptive innovation opportunity: Creating health-focused baking products that cater to specific dietary needs, such as keto-friendly and vegan options, to target a niche market of health-conscious consumers. - **Versatile Recipe Ingredients:** Disruptive innovation opportunity: Introducing versatile recipe ingredients that can be used in a wide range of baked goods, allowing consumers to experiment and create unique flavors and textures. ### Sectors Adopting This - **Food and Beverage:** Disruptive innovation opportunity: Developing new coconut-based food products, such as snacks and ready-to-eat meals, to cater to the growing demand for healthy and plant-based alternatives in the food industry. - **Health and Wellness:** Disruptive innovation opportunity: Creating innovative health and wellness products that incorporate coconut-based ingredients, offering consumers nutritious options for their dietary needs and preferences. - **Baking and Pastry:** Disruptive innovation opportunity: Developing new baking and pastry products that utilize coconut-based flours, enabling bakers to explore unique flavors and textures while meeting the demand for gluten-free and healthier alternatives in the industry. ## Related on Trend Hunter - [Nutrient-Dense Baking Flours](https://www.trendhunter.com/trends/gluten-free-oat-flour.md) - [High-Quality Organic Flours](https://www.trendhunter.com/trends/organic-flours.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/ketogenic-seed-baking-mix.md) - [Nutty Two-Ingredient Cereals](https://www.trendhunter.com/trends/organic-ancient-grain-spelt-flakes.md) - [Seed Flour Cookies](https://www.trendhunter.com/trends/seed-flour-cookies.md) - [Coffee-Focused Coconut Milks](https://www.trendhunter.com/trends/rude-health-barista-coconut.md) - [Coconut-Based Spreadable Cheeses](https://www.trendhunter.com/trends/coconut-spreadable-cheese.md) - [Coconut-Based Spreads](https://www.trendhunter.com/trends/coconut-based-spread.md) - [Mainstream Keto-Friendly Bakery Products](https://www.trendhunter.com/trends/toufayan-bakeries-keto.md)