# Bathing-Inspired Pop-Ups Bars The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails By Laura McQuarrie | Published 2024-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dovedeluxebar References: [happi](https://www.happi.com/contents/view_breaking-news/2024-02-16/dove-hosts-nyc-pop-up-for-new-plant-milk-cleansing/) & [dovedeluxebar.rsvpify](http://dovedeluxebar.rsvpify.com/)  To introduce the world to its newly launched Plant Milk Cleansing Bars, [Dove](https://www.trendhunter.com/trends/dove-plant-milk-gelato-bar) will be opening the doors to the #DoveDeluxeBar for two days in New York City. The two-day [pop-up experience](https://www.trendhunter.com/trends/cafe-gourmand) at Dante West Village promises to immerse guests in a sensorial experience inspired by the star ingredients in the Dove Plant Milk Cleansing Bars. On-site, guests will get to [sip flavorful cocktails and mocktails](https://www.trendhunter.com/trends/cocktail-inspired-shower-foams). While the Coconut Milk & Sugar Lychee Plant Milk Cleansing Bar inspired the clean and crisp Dreamy & Steamy, the Shower Cap takes after the Oat Milk & Berry Brulee Plant Milk Cleansing Bar with toasty oat flavors. Bathtime Bubbles, also available as a mocktail, is a twist on the sour that riffs on Dove's Turmeric Milk & Lemon Drop Plant Milk Cleansing Bar. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 47% | Activity: 52% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Sensorial-experience-immersion:** Capitalizing on the trend of immersive sensorial experiences, brands can create unique connections with consumers through multi-sensory activations. - **Plant-based-product-launches:** Embracing the rise of plant-based products, companies can tap into eco-friendly and health-conscious consumer preferences by introducing innovative plant-based solutions. - **Cocktail-mocktail-creation:** Exploring the art of cocktail and mocktail creation can offer opportunities for brands to showcase creativity and flavor combinations in experiential marketing campaigns. ### Industries Being Reshaped - **Beauty-and-skincare:** In the beauty and skincare industry, integrating plant-based ingredients in products can cater to the growing demand for natural and sustainable beauty solutions. - **Hospitality-and-restaurant:** Within the hospitality and restaurant sector, offering immersive sensorial experiences can differentiate brands and enhance customer engagement in dining and entertainment venues. - **Beverage-and-alcohol:** For the beverage and alcohol industry, experimenting with unique cocktail and mocktail creations can drive product innovation and attract consumers seeking novel flavor experiences. ## Related on Trend Hunter - [Bodycare-Inspired Gelato Bars](https://www.trendhunter.com/trends/dove-plant-milk-gelato-bar.md) - [Vegan-Inspired Body Washes](https://www.trendhunter.com/trends/plant-milk-skincare.md) - [Nourishing Plant-Based Cleansing Bars](https://www.trendhunter.com/trends/dove-plant-milk-cleansing-bars.md) - [Pop-Up Sensory Showers](https://www.trendhunter.com/trends/sensory-shower.md) - [Body Scrub-Inspired Smoothies](https://www.trendhunter.com/trends/dove-x-juice-press.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [Mood-Boosting Body Washes](https://www.trendhunter.com/trends/vegan-body-wash-collection.md) - [Romantic Bodycare Collections](https://www.trendhunter.com/trends/garden-tea-party-collection.md) - [Cherry-Themed Bar Pop-Ups](https://www.trendhunter.com/trends/phlur-and-space-nk.md)