# Tennis-Themed Beauty Bars The Dove x Venus #KeepHerConfident Beauty Bar Inspires Girls in Sports By Laura McQuarrie | Published 2024-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dove-x-venus References: [wwd](https://wwd.com/pop-culture/culture-news/venus-williams-dove-beauty-bar-1236556173/) & [dove](https://www.dove.com/us/en/stories/campaigns/venus-sweepstakes.html) With the 2024 US Open in full swing, [Dove](https://www.trendhunter.com/trends/doves-2024-super-bowl) dropped a special-edition Dove x [Venus](https://www.trendhunter.com/trends/gillette-venus-1) #KeepHerConfident [Beauty Bar](https://www.trendhunter.com/trends/beauty-bar-travel-case) with a passionfruit and lemon balm scent selected by tennis champion Venus Williams. Dove got its start in 1957 in the United States with the launch of the Beauty Bar containing a patented blend of mild cleansers and a quarter moisturizing cream, and this collaborative launch supports Dove and Venus' shared mission to help girls stay in sports. According to 2023 research from Dove, 45% of girls globally drop out of sports by age 14–two times the rate of boys–with body confidence being the top reason. The tennis ball-inspired green Beauty Bar is engraved with "CONFIDENT" and comes in a keepsake canister produced from recycled materials that's also 100% recyclable. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 77% | Activity: 89% | Freshness: 28% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Athlete-endorsed Beauty Products:** Collaborations like the Dove x Venus #KeepHerConfident Beauty Bar demonstrate the growing market for athlete-backed skincare, blending sports influence with personal care. - **Sustainable Packaging Innovations:** Utilizing recycled materials for product packaging, such as the keepsake canister for the Dove x Venus Beauty Bar, highlights the push towards eco-friendly consumer goods. - **Sports-inspired Personal Care:** Products inspired by sports events, as seen in the tennis-themed Dove x Venus Beauty Bar, reflect the trend of integrating athletic elements into beauty and wellness. ### Sectors Adopting This - **Personal Care:** The personal care industry often sees trends where skincare brands partner with high-profile athletes to promote health and confidence-related products. - **Sports Merchandise:** Sports merchandise is expanding to include beauty products, blending athletic branding with everyday consumer goods for increased market reach. - **Sustainable Products:** The sustainable products industry is growing as more brands adopt eco-friendly packaging solutions, appealing to environmentally conscious consumers. ## Related on Trend Hunter - [Official Deodorant Sponsors](https://www.trendhunter.com/trends/official-underarm-sponsor.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Esteem-Boosting Campaigns](https://www.trendhunter.com/trends/dove-super-bowl.md) - [Athletic Wellness Activations](https://www.trendhunter.com/trends/confidence-court.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md) - [Confidence-Inspiring Youth Beauty Campaigns](https://www.trendhunter.com/trends/the-game-is-ours1.md) - [Body Confident Sport Programs](https://www.trendhunter.com/trends/dove-teams-up-with-kylie-kelce.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Bathing-Inspired Pop-Ups Bars](https://www.trendhunter.com/trends/dovedeluxebar.md)