# Nourishing Vitamin-Enriched Deodorants Dove VitaminCare+ Deodorant Features Vitamin B3 By Michael Hemsworth | Published 2024-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dove-vitamincare-deodorant References: [drugstorenews](https://drugstorenews.com/doves-vitamincare-enhances-skins-natural-odor-defenses) & [dove](https://www.dove.com)  [Dove](https://www.trendhunter.com/trends/mood-boosting-aluminum-free-deodorant) VitaminCare+ Deodorant is a new personal care product formulated with a variety of carefully chosen ingredients in mind to help enhance the body's natural defenses against unwanted odors. The deodorant is formulated with vitamin B3 and has an aluminum-free formulation that will work to repair the skin's natural moisture barrier, while still providing 72-hours of odor control. The product is also reported to help nourish the skin up to 10 layers deep, and comes in six fragrances including Raspberry & Rose, Coconut & Shea, Lavender & Chamomile, Peaches & Shea Butter, Cucumber & Melon and Coconut Water & Aloe. US Head of Deodorants at [Unilever Pranav Chandan](https://www.trendhunter.com/trends/whole-body-deodorants) spoke on the Dove VitaminCare+ Deodorant saying, "We know that more and more consumers are seeking [aluminum-free deodorant options](https://www.trendhunter.com/trends/sunny-daze), but they're often left disappointed with non-effective or even irritating formulas. This is why we're so thrilled to introduce a new product that pushes the science of aluminum-free formulas forward. Fortified with Vitamin B3, Dove VitaminCare+ is the next generation of aluminum-free deodorants that provides women the superior odor protection they expect, while also providing new levels of care they deserve for their underarm skin.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 59% | Activity: 73% | Freshness: 21% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Aluminum-free Deodorants:** The rise in demand for aluminum-free deodorant options creates opportunities for innovative formulations. - **Vitamin-enriched Personal Care:** The inclusion of vitamins in personal care products opens up possibilities for enhanced benefits and consumer appeal. - **Repairing Skin's Moisture Barrier:** Developing products that repair and strengthen the skin's natural moisture barrier can revolutionize the skincare industry. ### Sectors Adopting This - **Personal Care:** The personal care industry can explore the potential of incorporating nourishing and vitamin-enriched ingredients in their products. - **Beauty:** Beauty brands have an opportunity to create aluminum-free deodorants that nourish the skin and provide long-lasting odor protection. - **Skincare:** The skincare industry can capitalize on the demand for products that repair and strengthen the skin's natural moisture barrier. ## Related on Trend Hunter - [Moisturizing Total Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorants.md) - [Mood-Boosting Deodorants](https://www.trendhunter.com/trends/mood-boosting-aluminum-free-deodorant.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deo.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Luxe Vanilla Deodorants](https://www.trendhunter.com/trends/vanilla-skin-deodorant.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/dove-whole-body-deodorant.md) - [Mood-Enhancing Deodorants](https://www.trendhunter.com/trends/soft-dri-aluminumfree-deodorant.md) - [Skincare-Inspired Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorant.md) - [72 Hour Lasting Deodorants](https://www.trendhunter.com/trends/body-deodorant-cream.md)