# UV-Protective Haircare The Dove UV Repair & Glow Collection Helps to Shield Hair from UV Damage By Laura McQuarrie | Published 2026-04-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dove-uv-repair-glow-collection References: [prnewswire](https://www.prnewswire.com/news-releases/dove-advances-haircare-innovation-with-new-uv-repair--glow-collection-designed-to-repair-and-protect-hair-from-uv-damage-302758956.html) & [dove](https://www.dove.com/us/en/campaigns/products/uv-repair-and-glow.html)  Most people know the importance of daily sun care for the skin and with prolonged UV exposure being the second largest source of hair damage, the new [Dove](https://www.trendhunter.com/trends/the-art-of-repair-by-dove) UV Repair & Glow Collection brings attention to an overlooked source of dullness, dryness and damage. This fresh approach to haircare is designed to repair up to 99% of accumulated internal UV damage that can't always be seen. "We set out to address two things: how to repair hair from internal UV damage and how to protect it from future damage," shared Emily Barfoot, Head of Dove U.S., [Beauty](https://www.trendhunter.com/trends/super-nova-hair-care) and Wellbeing. This new Dove collection includes a gently cleansing Dove UV Repair & Glow Shampoo, a companion Dove UV Repair & Glow Conditioner, plus a lightweight, leave-in bi-phase serum spray and a rinse-off treatment mask with melting lumi-beads. ## Trend Insights (Trend Hunter) - Score: 8.9/10 - Popularity: 97% | Activity: 97% | Freshness: 74% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Uv-protective Haircare:** An emphasis on hair-specific UV defense and repair creates space for formulations that both shield strands from sunlight and reverse accumulated internal photodamage. - **Invisible Internal-repair Formulations:** Consumers are seeking products that address unseen structural damage, opening prospects for actives and delivery systems that target internal cortex repair without altering hair appearance. - **Multi-phase Leave-in Treatments:** Formulations combining lightweight bi-phase serums with rinse-off masks suggest opportunities for complementary product ecosystems that balance daily protection and periodic intensive restoration. ### Where This Applies - **Haircare and Cosmetics:** The mainstreaming of UV-focused hair formulas signals potential for brands to redefine category standards with clinically-backed repair claims and new ingredient technologies. - **Suncare and Skincare:** Cross-category integration between skin and hair sun protection indicates room for unified SPF-like ecosystems that consider hair and scalp as part of comprehensive photoprotection regimens. - **Smart Personal-care Devices:** Wearable or at-home sensors that monitor cumulative UV exposure on hair and scalp present possibilities for personalized care recommendations and timed-release product pairings. ## Related on Trend Hunter - [Serum-Powered Body Washes](https://www.trendhunter.com/trends/dove-serum-oil-body-wash.md) - [Artful Reparative Haircare](https://www.trendhunter.com/trends/the-art-of-repair-by-dove.md) - [One-of-a-Kind Beauty Campaigns](https://www.trendhunter.com/trends/the-beauty-machine.md) - [Premium Body Care Expansions](https://www.trendhunter.com/trends/dove-serum.md) - [Mindful Skincare Body Washes](https://www.trendhunter.com/trends/serum-body-wash.md) - [Unfiltered Review Campaigns](https://www.trendhunter.com/trends/dove-real-reviews.md) - [Serum-Enriched Antiperspirants](https://www.trendhunter.com/trends/dove-clinical-care-antiperspirant.md) - [Comedian-Supported Antiperspirant Campaigns](https://www.trendhunter.com/trends/antiperspirant.md) - [Organic Cretan Olive Labels](https://www.trendhunter.com/trends/organic-sitia-pdo-bottle.md)