# Water-Based Technology Antiperspirants Dove Ultimate Antiperspirant Restores Underarm Skin By Michael Hemsworth | Published 2022-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dove-ultimate-antiperspirant References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-03-24T11%3A34%3A44) & [dove](https://www.dove.com/) [Dove](https://www.trendhunter.com/trends/dove-mencare-maximum-protection) Ultimate Antiperspirant is being rolled out by the brand as a new cosmetic product that will help to combat against unwanted sweating, while also supporting the health of underarm skin. The product is formulated with a water-based technology that will improve the texture of underarm skin and soothe dryness. The product glides easily over the skin for a smooth feeling and features six-times more humectant moisturizers when compared to the Dove Advanced Care options. The Dove Ultimate Antiperspirant is rated to deliver 48-hours of sweat and odor protection, and comes in a range of [exotic scents](https://www.trendhunter.com/trends/dove-mencare-whole-body-deodorants) to choose from. This includes Cucumber Water & Mint, Peony & Rose Water, Jasmine & Vanilla, Coconut & Sandalwood, Gardenia & Aloe and Orchid & Blackberry. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 34% | Activity: 56% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Water-based Technology:** Opportunities for developing water-based technology in other personal care products. - **Improved Underarm Skin Health:** A push towards creating personal care products that support healthy skin, beyond just sweat and odor protection. - **Exotic Scent Offerings:** An opportunity to explore more unique and non-traditional scent options for personal care products. ### Industries Being Reshaped - **Personal Care Industry:** A chance for personal care companies to invest in innovative, water-based technology for antiperspirants and other products. - **Skincare Industry:** An opportunity for skincare brands to expand their offerings to include products that support healthy underarm skin. - **Fragrance Industry:** A chance for fragrance companies to partner with personal care brands to create unique and non-traditional scent options for antiperspirants and other products. ## Related on Trend Hunter - [Effective Heavy Sweating Cosmetics](https://www.trendhunter.com/trends/dove-mencare-maximum-protection.md) - [Moisturizing Total Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorants.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deo.md) - [Nourishing Vitamin-Enriched Deodorants](https://www.trendhunter.com/trends/dove-vitamincare-deodorant.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md) - [Refillable Skincare-Inspired Antiperspirants](https://www.trendhunter.com/trends/refillable-antiperspirants.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/dove-whole-body-deodorant.md) - [Mood-Boosting Deodorants](https://www.trendhunter.com/trends/mood-boosting-aluminum-free-deodorant.md) - [Clinical-Grade Deodorants](https://www.trendhunter.com/trends/the-underarm-antiperspirant.md)