# Beneficial Skin Care Products Dove Recently Expanded its Portfolio with Pre-Cleanse Shower Butter By Bryce Mason | Published 2022-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dove-skin-care-cosmetics-moisture References: [dove](https://www.dove.com/us/en/washing-and-bathing/body-wash/body-love-moisture-boost-pre-cleanse-shower-butter.html)  Skincare brand dove aims to further its imprint on the market with a new [Body Love Moisture Boost](https://www.trendhunter.com/trends/ultrahydrating-body-butter) Pre-Cleanse Shower Butter. The serum is used as a [pre-cleanse for dry skin](https://www.trendhunter.com/trends/edelweiss-extrme) and helps boost your skin's moisture level with long-lasting softness. This is a perfect product to use right in the shower for those with dry skin. The [smoothness of the cream](https://www.trendhunter.com/trends/silk-body-cream) allows it to be applied smoothly like butter, just as the name suggests. The product offers little to no smell, and users will be happy to find out that it does not cause acne. The hyaluronic acid in the products acts as a cushion and lubricates the skin maintaining hydration, helping soft tissue growth, boosting elasticity, and reducing scarring. Image Credit: Dove ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 57% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Pre-cleanse Shower Products:** Opportunity for skincare brands to innovate with pre-cleanse shower products that enhance moisture levels and soften skin. - **Hyaluronic Acid in Skincare:** Opportunity for skincare brands to innovate with hyaluronic acid-based products that cushion and lubricate the skin, maintain hydration, boost elasticity, and reduce scarring. - **Fragrance-free Skincare:** Opportunity for skincare brands to innovate with fragrance-free products that avoid causing acne and cater to individuals with sensitive skin. ### Who This Affects Most - **Skincare:** Opportunity for the skincare industry to expand their product offerings and cater to individuals with different skin types and concerns. - **Beauty:** Opportunity for the beauty industry to integrate pre-cleanse shower products into their routine and enhance their skincare regimen with innovative formulas that address a range of skin concerns. - **Personal Care:** Opportunity for the personal care industry to invest in fragrance-free, hyaluronic acid-based products that cater to individuals with dry, sensitive skin and promote overall skin health. ## Related on Trend Hunter - [Skincare Serum Body Washes](https://www.trendhunter.com/trends/dove-serum-body-wash.md) - [Body Skincare Lines](https://www.trendhunter.com/trends/dove-crme-serum-collection.md) - [Serum-Powered Body Washes](https://www.trendhunter.com/trends/dove-serum-oil-body-wash.md) - [Prebiotic-Infused Hand Washes](https://www.trendhunter.com/trends/prebiotic-boost-hand-wash.md) - [Concentrated Tone-Balancing Body Serums](https://www.trendhunter.com/trends/dove-targeted-serum-concentrate.md) - [Nourishing Plant-Based Cleansing Bars](https://www.trendhunter.com/trends/dove-plant-milk-cleansing-bars.md) - [Skincare-Inspired Body Washes](https://www.trendhunter.com/trends/caress-body-wash-collection.md) - [Triple-Action Skincare Scrubs](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs.md) - [Accessible Science-Led Skincare](https://www.trendhunter.com/trends/dove-regenerative.md)