# Dual-Action Serum Scrubs Dove Serum+ Dual Action Scrubs Deliver Gentle Exfoliation and More By Laura McQuarrie | Published 2026-07-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dove-serum-dual-action-scrubs References: [byrdie](https://www.byrdie.com/dove-serum-dual-action-scrubs-launch-12007420) & [dove](https://www.dove.com/us/en/home.html)  Even the most basic body care products are getting a meaningful upgrade as consumers demand more from their daily showers, and the new [Dove](https://www.trendhunter.com/trends/dove-mencare-body-and-face-scrubs) Serum+ Dual Action Scrubs align with these designs by delivering [exfoliation plus targeted benefits](https://www.trendhunter.com/trends/2-in-1-cleanser-exfoliator). Co-created with a team of dermatologists, the Serum+ Dual Action Scrubs are naturally full of skincare-inspired ingredients and formulas that are effective yet gentle. The Dove Serum+ Bump Dual Action Scrub, specifically formulated for those experiencing keratosis pilaris or "strawberry skin," matches physically exfoliating coconut shell powder with chemical exfoliants (salicylic and lactic acids) as well as glycerin for drawing moisture from the air and binding it to skin. Moisturization is also a focus of the Serum+ Radiance Dual Action Scrub, but it also boosts brightness and helps to reveal smoother, more radiant skin. ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 87% | Activity: 86% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Derm-grade Body Care:** Skincare science is moving into body wash routines, creating room for mass products that deliver clinically inspired benefits without prestige pricing. - **Hybrid Exfoliation:** The pairing of physical and chemical exfoliants reflects a shift toward multi-mechanism formulas that balance efficacy, gentleness, and convenience in everyday shower products. - **Condition-specific Cleansing:** Body care is becoming more targeted as concerns like keratosis pilaris, uneven texture, and dullness define new spaces for specialized cleansing formats. ### Sectors Adopting This - **Personal Care:** Everyday hygiene categories are expanding into treatment-led products where body scrubs, washes, and lotions compete on visible skin benefits. - **Dermatology:** Clinical expertise is increasingly shaping mainstream beauty formulations, supporting accessible products that translate dermatologist-backed ingredients into daily routines. - **Bath and Shower:** The shower category is evolving from basic cleansing into a high-value wellness moment built around exfoliation, moisturization, and skin appearance benefits. ## Related on Trend Hunter - [Fun-First Self-Care Commercials](https://www.trendhunter.com/trends/uncontain-yourself.md) - [Detoxifying Body Scrubs](https://www.trendhunter.com/trends/detoxifying-body-scrub.md) - [Powerful Exfoliating Body Scrubs](https://www.trendhunter.com/trends/the-beauty-way.md) - [Fall-Forward Bodycare Lines](https://www.trendhunter.com/trends/fall-treats-collection.md) - [Hydrating Full-Body Treatments](https://www.trendhunter.com/trends/pattern-beauty-body.md) - [Microcrystal Exfoliant Bars](https://www.trendhunter.com/trends/buffing-bar.md) - [Gourmand Bathing Experiences](https://www.trendhunter.com/trends/book-a-bath-sticky-dates.md) - [Brightening Vitamin C Scrubs](https://www.trendhunter.com/trends/brightening-vitamin-c-scrub.md) - [Romance Series Bodycare Collabs](https://www.trendhunter.com/trends/dove-x-bridgerton.md)