# AI-Supported Scalp Haircare The Dove Scalp + Hair Therapy Range Works with an AI Therapist By Laura McQuarrie | Published 2024-03-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dove-scalp-hair-therapy References: [fox44news](https://www.fox44news.com/business/press-releases/cision/20240325NY69098/unlock-your-hairs-full-potential-with-new-dove-scalp-hair-therapy-collection/) & [dove](https://www.dove.com/us/en/stories/campaigns/scalp-hair-ai-therapist.html)  [Dove](https://www.trendhunter.com/trends/the-art-of-repair-by-dove) Scalp + Hair Therapy is a premium, preventative range focused on nourishing, strengthening and transforming hair from the root. In all, six products in the collection gently enhance scalp health with high-performance ingredients to provide clinically proven results. A healthier scalp starts with solutions like shampoos and conditioners with targeted benefits like clarification, strengthening or hydration, as well as a scalp scrub, a root lift spray and a [restorative scalp serum](https://www.trendhunter.com/trends/rhute). To empower people on their journey to a healthier scalp, Dove developed the Dove AI Scalp + Hair Therapist. With this tool, consumers only need to answer a dozen questions to get a [personalized regimen and recommendations](https://www.trendhunter.com/trends/curlsbot) from artificial intelligence based on their unique hair type and goals. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 84% | Freshness: 22% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **Personalized Haircare Solutions:** Opportunities exist for brands to leverage AI technology for personalized haircare solutions tailored to individual needs and preferences. - **Scalp Health Enhancement:** The focus on scalp health enhancement presents opportunities for brands to develop innovative products that address specific scalp concerns effectively. - **AI-driven Beauty Recommendations:** The integration of AI technology for beauty recommendations opens up possibilities for brands to offer personalized guidance and product suggestions to consumers. ### Industries Being Reshaped - **Beauty and Personal Care:** In the beauty and personal care industry, there is potential for disruptive innovation through the use of AI to create customized hair and scalp treatments. - **Health and Wellness:** Opportunities for disruption in the health and wellness sector include incorporating AI-driven solutions to enhance scalp health and provide personalized care to consumers. - **Technology and Retail:** The intersection of technology and retail offers avenues for transformative innovation by integrating AI tools for personalized beauty recommendations and regimens. ## Related on Trend Hunter - [AI-Enabled Haircare Tools](https://www.trendhunter.com/trends/ai-haircare-advisor.md) - [AI Skincare Assistants](https://www.trendhunter.com/trends/doro-ai.md) - [AI Hair Health Analyzers](https://www.trendhunter.com/trends/hairscope.md) - [Artful Reparative Haircare](https://www.trendhunter.com/trends/the-art-of-repair-by-dove.md) - [Personalized Scalp Care Systems](https://www.trendhunter.com/trends/nutrire.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Breakthrough Hair Strengthening Lines](https://www.trendhunter.com/trends/dove-intensive-repair-collection.md) - [Foam-to-Serum Hair Treatments](https://www.trendhunter.com/trends/dyson-amino-leave-in-scalp-bubble-treatment.md) - [Premium Scalp Care Collections](https://www.trendhunter.com/trends/scalpceuticals-pro.md)