# Bodycare-Inspired Gelato Bars The Dove Plant Milk Gelato Bar Shares Cool, Sweet, Refreshing Treats By Laura McQuarrie | Published 2025-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dove-plant-milk-gelato-bar References: [newswire](https://www.newswire.ca/news-releases/dove-brings-a-sweet-treat-to-the-streets-of-toronto-with-its-plant-milk-gelato-bar-821729044.html) & [dove](https://www.dove.com/ca/en/collections/dove-plant-milk-collection.html)  Inspired by the [Dove Plant](https://www.trendhunter.com/trends/dove-plant-milk-cleansing-bars) Milk Body Washes and Cleansing Bars, [Dove Canada](https://www.trendhunter.com/trends/plant-milk-skincare) partnered with Toronto-based, [vegan-friendly gelato brand On Third Thought](https://www.trendhunter.com/trends/the-7-virtues-and-on-third-thought) to create the Dove Plant Milk Gelato Bar. As part of the experience, consumers can treat themselves to a scoop of limited-edition gelato—with flavors like Almond Milk & Green Apple, Oat Milk & Berry, and Turmeric Milk & Lemon inspired by the new body wash and cleansing bar scents—and take home a sample of Dove Plant Milk Berry Brûlée Body Wash. The Dove Plant Milk Gelato Bar will make a final, invite-only stop at the popular Gen Z event series, Friends Only. Each decadent, creamy treat provides a sensorial experience of the plant-powered milks that form the base of the moisturizing, nutrient-packed body care products, now available in five formats. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 64% | Activity: 72% | Freshness: 39% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Sensory Food-beauty Hybrids:** Merging food and beauty enhances consumer engagement by offering a multisensory experience that blurs industry boundaries. - **Vegan-friendly Collaborations:** Partnering with vegan brands can widen market appeal and demonstrate a commitment to sustainability and health-conscious trends. - **Limited-edition Experiential Marketing:** Exclusive pop-up experiences generate buzz and create limited-time demand, fostering customer loyalty and perceived brand exclusivity. ### Where This Applies - **Plant-based Foods:** The development of plant milk-infused products showcases innovation in flavor development while tapping into the growing plant-based lifestyle movement. - **Beauty and Personal Care:** Cross-industry partnerships allow beauty brands to diversify offerings, leveraging sensory appeal to attract new customer segments. - **Event Marketing:** Integrating unique brand experiences into live events captures the attention of target demographics, particularly among younger consumers. ## Related on Trend Hunter - [Vegan-Inspired Body Washes](https://www.trendhunter.com/trends/plant-milk-skincare.md) - [Bathing-Inspired Pop-Ups Bars](https://www.trendhunter.com/trends/dovedeluxebar.md) - [Nourishing Plant-Based Cleansing Bars](https://www.trendhunter.com/trends/dove-plant-milk-cleansing-bars.md) - [Body Scrub-Inspired Smoothies](https://www.trendhunter.com/trends/dove-x-juice-press.md) - [Skincare-Inspired Gelatos](https://www.trendhunter.com/trends/blue-matcha-gelato.md) - [Mindful Skincare Body Washes](https://www.trendhunter.com/trends/serum-body-wash.md) - [Premium Body Care Expansions](https://www.trendhunter.com/trends/dove-serum.md) - [Italian-Style Plant-Based Gelato](https://www.trendhunter.com/trends/italian-plant-based-gelato.md) - [Plant-Based Frozen Dessert Bars](https://www.trendhunter.com/trends/frozen-dessert-bars.md)