# Inclusive Father's Day Campaigns This Dove Men+Care Ad Features Caring Fathers of All Kinds By Riley von Niessen | Published 2017-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dove-men References: [youtube](https://www.youtube.com/watch?v=1gTkjySp4gI) & [dove](http://www.dove.com/ca/en/men-care.html?gclid=EAIaIQobChMIsvv0rrzA1AIVDFYNCh0CIgCwEAAYASAAEgJKTfD_BwE&gclsrc=aw.ds) To celebrate the fathers who are heroes to their families, [Dove](https://www.trendhunter.com/trends/unready-for-anything) Men+Care launched a campaign that highlights a diverse range of fathers, as well as what their actions mean to their children. At just a minute long, the ad is short and sweet, but it still manages to drive a powerful and emotional message that resonates with many different viewers. To do so, it features various different clips of fathers interacting with their children. These clips feature everything from fathers entertaining their children by running with them on their shoulders and dancing with them, to picking them up out of harms way. Throughout the [Dove Men+Care ad](https://www.trendhunter.com/trends/dove-mencare-deodorant), fathers of different ages, races, and sexual orientations are spotlighted, as well as those who are differently abled -- making for an inclusive message that connects the brand to positive feelings. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 6% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Inclusive Fatherhood:** Brands can innovate by featuring diverse depictions of fathers to promote inclusivity and appeal to wider audiences. - **Emotional Advertising:** Creating emotional content that resonates with audiences can be a powerful way to connect with customers and build brand awareness. - **Short-form Storytelling:** Creating impactful advertising that tells a story in a short timeframe can capture audience attention and provide a memorable experience. ### Where This Applies - **Personal Care:** By highlighting diverse depictions of fathers, personal care brands like Dove Men+Care can promote inclusivity and appeal to wider audiences while building brand awareness. - **Marketing and Advertising:** Emotionally charged advertisements can be an effective way to connect with customers and build brand awareness across all industries. - **Film and Entertainment:** Short-form storytelling is becoming increasingly popular and provides an opportunity for filmmakers to create impactful content. ## Related on Trend Hunter - [AI-Generated Fatherhood Campaigns](https://www.trendhunter.com/trends/glenlivet-fathers-day-campaign.md) - [Commemorative Fatherhood Campaigns](https://www.trendhunter.com/trends/fatherhood.md) - [Empowering Postpartum Campaigns](https://www.trendhunter.com/trends/onerealpressure.md) - [Inclusive Father's Day Treats](https://www.trendhunter.com/trends/graeters-ice-cream-fathers-day.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [Authentic Men-Targeted Campaigns](https://www.trendhunter.com/trends/mentargeted-campaign.md)