# Drama-Themed Commercials The Dove Mad Men-Style Ad Takes us Back in Time By Vittoria Natarelli | Published 2010-08-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dove-mad-men-style-ad References: [adland](http://adland.tv/commercials/dove-make-ads-just-mad-men-women-have-ideas-get-no-credit?) & [dove.us](http://www.dove.us/) The [Dove](https://www.trendhunter.com/trends/unready-for-anything) Mad Men-style ad uses the success of the popular TV drama to sell soap. Produced by [Mindshare Entertainment](https://www.trendhunter.com/trends/empowering-visual-content), the ad is set in a Mad Men-style scene, with two marketing pros talking about how they don't understand women. A pretty little secretary lets them in on the big secret. Atypical for Dove, the Mad Men-style commercial shines a light on [men rather than women](https://www.trendhunter.com/trends/axe-campaign), the demographic Dove typically atempts to empower. At any rate, make sure you watch the Dove Mad Men style ad here! ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 10% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Drama-themed Advertising:** By incorporating elements of popular TV dramas, brands can create engaging and nostalgic commercials that capture audience attention. - **Targeting Male Demographic:** Shifting focus from traditional female empowerment messages, brands can tap into the male demographic by addressing their concerns and interests in advertising campaigns. - **Nostalgic Marketing:** Utilizing nostalgia-inducing aesthetics and references from past eras, brands can create memorable and emotionally resonant advertising content. ### Where This Applies - **Advertising:** Ad agencies and brands can explore innovative approaches to create drama-themed commercials that appeal to various consumer segments. - **Personal Care Products:** By incorporating storytelling and nostalgia into their marketing strategies, personal care brands can disrupt the industry by attracting new customers with engaging and relatable content. - **Entertainment:** The success of drama-themed commercials opens up opportunities for entertainment companies to collaborate with brands and create mutually beneficial cross-promotional campaigns. ## Related on Trend Hunter - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Educational Skincare Soap Operas](https://www.trendhunter.com/trends/cleanse-like-a-derm.md) - [Drama-Series-Inspired SPF Campaigns](https://www.trendhunter.com/trends/vaseline-x-the-white-lotus.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Nostalgic Skincare Campaigns](https://www.trendhunter.com/trends/neutrogena-remembers.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md)