# Positive Affirmation Kids Cosmetics Dove Kids Care is Part of the Brand's Self-Esteem Project By Michael Hemsworth | Published 2021-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dove-kids-care References: [drugstorenews](https://drugstorenews.com/dove-enters-childrens-category-kids-care) & [dove](https://www.dove.com) The [Dove Kids Care](https://www.trendhunter.com/trends/thefaceof10) line is a new collection of [cosmetic products just for children](https://www.trendhunter.com/trends/olive-june1) that are targeted towards their needs, while also working to support a healthy mindset. The products include the Kids Care Bubble Bath, [Kids Care Foaming Body Wash](https://www.trendhunter.com/trends/allkinds-whipped-shower-foam) and the Kids Care Slime Wash, which all feature a hypoallergenic formula. The cosmetics are part of the brand's Self-Esteem Project and feature positive affirmations for kids to say each day to encourage a healthy mindset. The Dove Kids Care line features a range of colors, textures and scents that are intended to get kids excited about bath time. Launching this month, the cosmetic product range will be available both online and in-store at Target for parents to pick up. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Positive Affirmation Cosmetics:** Creating children's cosmetic products that feature positive affirmations can encourage a healthy mindset. - **Healthy Mindset Products for Children:** Designing products that have positive effects on children's mental health can create a new market and business opportunity. - **Hypoallergenic Children's Cosmetics:** Creating a line of hypoallergenic cosmetics specifically for children can provide a unique selling point and disrupt the children's cosmetics industry. ### Industries Being Reshaped - **Children's Cosmetics Industry:** Developing innovative products that address the specific needs and wants of children can position a company as a leader in the industry. - **Mental Health Industry:** Creating products tailored to promoting a healthy mindset in children can take advantage of the growing interest in mental health and wellness. - **Retail Industry:** Bringing a line of positive-affirmation cosmetics for children online and in-store can appeal to consumers seeking unique and ethical products for their kids. ## Related on Trend Hunter - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Beneficial Skin Care Products](https://www.trendhunter.com/trends/dove-skin-care-cosmetics-moisture.md) - [Lollipop-Inspired Bodycare](https://www.trendhunter.com/trends/allkinds-x-chupa-chups.md) - [Free-From Kids Haircare Ranges](https://www.trendhunter.com/trends/desert-essence-for-kids.md) - [Vegan-Inspired Body Washes](https://www.trendhunter.com/trends/plant-milk-skincare.md) - [Cookie-Themed Limited Self-Care Essentials](https://www.trendhunter.com/trends/dove-and-crumbl.md) - [Cookie-Inspired Personal Care Collabs](https://www.trendhunter.com/trends/dove-x-crumbl-cookies.md) - [Fruity Shower Foams](https://www.trendhunter.com/trends/allkinds-whipped-shower-foam.md) - [Cartoon-Themed Kids Cosmetics](https://www.trendhunter.com/trends/childs-farm-x-bluey.md)