# Self-Conscious Billboard Ads The Dove 'Girl Outdoor' Ad Has a Girl Hiding Using the Ad Itself By Alexander Lam | Published 2013-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dove-girl References: [creativecriminals](http://creativecriminals.com/billboard/dove-girl/) In a billboard campaign by [Dove](https://www.trendhunter.com/trends/doves-super-bowl-ad) called 'Girl Outdoor,' a young girl is seen peeling the billboard away to shield herself from prying eyes. Encouraging mothers to "join the conversation about the ideals of beauty," the ad features a girl worried about her image. The billboard was positioned on the corner of a building in the largest square in Tel Aviv, Israel. This campaign has the potential to be very effective through its [eye-catching use of the billboard medium](https://www.trendhunter.com/trends/3d-billboards). By using the physical structure of the billboard to make a point, spectators are more likely to interrupt their daily patterns and pay attention. In addition, the ad has a certain voyeuristic quality, which is sure to make the target segment of mothers internalize the message. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 75% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Billboards:** Incorporating elements of interactivity into billboards to captivate audience attention and disrupt traditional advertising methods. - **Emotional Advertising:** Utilizing emotional storytelling in advertisements to establish a deeper connection with the target audience and foster brand loyalty. - **Social Impact Marketing:** Creating advertising campaigns that address societal issues to engage consumers and promote brand purpose. ### Industries Being Reshaped - **Outdoor Advertising:** Exploring innovative approaches in the outdoor advertising industry to create more impactful and engaging campaigns. - **Beauty and Personal Care:** Leveraging disruptive advertising strategies in the beauty and personal care industry to challenge traditional beauty standards and promote inclusivity. - **Marketing and Advertising:** Adopting new methods and approaches in marketing and advertising to effectively reach and resonate with target segments. ## Related on Trend Hunter - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Foggy Self-Care Billboards](https://www.trendhunter.com/trends/windows-of-selfcare.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Sensory Outdoor Posters](https://www.trendhunter.com/trends/scratchandsniff-ooh-campaign.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)