# Commercial Parodies Russian Mail Order Bride Spoofs Dove Evolution By Bianca | Published 2008-03-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dove-evolution-russian-mail-order-bride References: [adrants](http://www.adrants.com/2008/03/russian-mail-order-brides-need-no.php) [Dove](https://www.trendhunter.com/trends/unready-for-anything)’s Evolution ad is one of the most viral internet videos of all time. Like many commercials that generate a lot of buzz, it’s been [parodied](https://www.trendhunter.com/trends/reinfell-ad), this time using a Russian mail order bride theme. Some may be offended, some may think it’s funny. Regardless, here’s what it’s about: In the original [Dove ads](https://www.trendhunter.com/trends/doves-super-bowl-ad), an ordinary-looking woman goes through a time-lapse photo-retouching session which ends in her looking like she could be featured in a fashion magazine spread. The parody features a gorgeous Russian mail order bride, but instead of her digitally re-touched, the background is. The ad aims to get the message across that some people—like Russian mail order brides—don’t need any fixing up; they’re so absolutely stunning, that it’s their surroundings that need to be spruced up in order to accommodate her. Here’s the Dove original: ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 78% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Commercial Parodies:** The growing popularity of commercial parodies can be leveraged by companies for increased brand exposure and engagement. - **Humorous Advertising:** Humorous advertising is gaining traction as a way to capture the attention of consumers and create emotional connections with brands. - **Image Retouching Alternatives:** The rise of campaigns that highlight natural beauty and self-acceptance presents opportunities for companies to explore image retouching alternatives and promote authenticity. ### Industries Being Reshaped - **Advertising:** The advertising industry can use commercial parodies and humorous advertising to create memorable campaigns and increase brand awareness. - **Fashion:** The fashion industry can adopt campaigns that promote natural beauty and self-acceptance to appeal to consumers seeking authenticity in advertising. - **Beauty:** The beauty industry can explore image retouching alternatives and promote natural beauty in their products and campaigns. ## Related on Trend Hunter - [New Years Specific Campaigns](https://www.trendhunter.com/trends/unready-for-anything.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Customer Review-Platforming Skincare Campaigns](https://www.trendhunter.com/trends/feedback-from-reddit.md) - [Unfiltered Review Campaigns](https://www.trendhunter.com/trends/dove-real-reviews.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md)