# Essential Oil-Scented Deodorants Dove Care by Plants Deodorant is 99% Natural By Michael Hemsworth | Published 2022-05-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dove-care-by-plants-deodorant References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-05-20T7%3A43%3A57) & [dove](https://www.dove.com) The [Dove](https://www.trendhunter.com/trends/dove-vitamincare-deodorant) Care by Plants Deodorant range is a lineup of natural personal care products for consumers to choose when looking for a plant-based way to handle their daily grooming needs. The deodorant features an ingredients list that's 99% of natural origin and boasts a 100% [natural fragrance sourced from essential oils](https://www.trendhunter.com/trends/natural-deodorant1). The personal care product harnesses the power of plants while also providing a distinct level of expertise to combat against odors. The Dove Care by Plants Deodorant range uses the same formulas the brand utilizes for its other products to help hydrate the skin as it also delivers renewed moisture. The vegan-friendly deodorant comes in Lemongrass, Eucalyptus, Tea Tree and Sandalwood scent options, which are each [free of aluminum and parabens](https://www.trendhunter.com/trends/mood-boosting-aluminum-free-deodorant). ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 92% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Natural Deodorants:** The rise in consumer demand for natural personal care products creates opportunities in the deodorant industry to innovate with natural formulations and essential oil-based fragrances. - **Vegan-friendly Personal Care Products:** The increasing popularity of veganism and sustainability creates opportunities for personal care brands to develop products with natural, plant-based formulations and environmentally friendly packaging. - **Plant-based Fragrances:** The use of essential oils in personal care products creates opportunities for fragrance and perfume industries to explore plant-based alternatives to synthetic fragrances. ### Who This Affects Most - **Personal Care:** The demand for natural and vegan-friendly personal care products creates opportunities for brands to innovate with environmentally friendly packaging, plant-based formulations, and natural fragrances. - **Fragrance and Perfume:** The trend towards plant-based fragrances creates opportunities for fragrance and perfume industries to explore natural and essential oil-based alternatives to synthetic fragrances. - **Deodorant:** The rise in demand for natural deodorants creates opportunities for the deodorant industry to develop innovative natural formulations and essential oil-based fragrances. ## Related on Trend Hunter - [Nourishing Vitamin-Enriched Deodorants](https://www.trendhunter.com/trends/dove-vitamincare-deodorant.md) - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Artisan Fragrance Body Deodorants](https://www.trendhunter.com/trends/dove-mencare-whole-body-deodorants.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deo.md) - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md) - [Moisturizing Total Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorants.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Refillable Natural Deodorants](https://www.trendhunter.com/trends/refillable-natural-deodorants.md)