# Empowering Female Athlete Campaigns Dove and Sports Illustrated Partnered to Celebrate Athletes By Michael Hemsworth | Published 2025-01-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dove-and-sports-illustrated References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2025-01-31/dove-and-sports-illustrated-launch-sports-reillustrated-to-support-girls-body-confidence/) & [dove](https://www.dove.com/)  [Dove and Sports Illustrated](https://www.trendhunter.com/trends/doves-2024-super-bowl) have announced the new Sports reIllustrated campaign to help celebrate the prowess of [female athletes](https://www.trendhunter.com/trends/stay-ready) and help them feel more confident in their capabilities. The campaign includes a special edition of the magazine that will feature a total of 10 young athletes with 10-year-old Honor Smoke on the cover to further drive home the focus on young athletes. The special edition of the magazine will hit newsstands in March 2025. Chief Growth Officer, [Dove Personal Care North America](https://www.trendhunter.com/trends/dove-super-bowl) spoke on the Dove and Sports Illustrated campaign saying, "At Dove, we know the prevalence of body talk in sports - which often focuses on appearance over ability - harms girls' body confidence… As the leader in self-esteem and body confidence education, Dove is excited to partner with a major titan in sports media to change the game and help give girls the confidence they need to thrive playing the sports they love." ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 62% | Activity: 55% | Freshness: 34% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Youth-centric Empowerment Campaigns:** Campaigns focusing on empowering young athletes can reshape public perceptions and promote self-esteem. - **Body-positive Sports Initiatives:** Body-positive movements in sports media disrupt traditional narratives by prioritizing skills and capabilities over physical appearance. - **Collaborative Branding in Women’s Sports:** Joint campaigns between personal care brands and sports media bring attention to the importance of confidence beyond athletic ability. - **Diverse Role Models in Sports Media:** Featuring diverse athletes in prominent publications can influence the cultural shift towards inclusivity and representation. ### Where This Applies - **Sports Media:** Empowered branding partnerships in sports media can cultivate a more inclusive narrative and alter consumer engagement. - **Personal Care:** Investing in campaigns that intersect with sports and self-esteem provides personal care brands a platform to expand their social impact messaging. - **Youth Sports Apparel:** A focus on young female athletes presents a chance for sports apparel industries to cater directly to an underserviced demographic. ## Related on Trend Hunter - [Esteem-Boosting Campaigns](https://www.trendhunter.com/trends/dove-super-bowl.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Body Confident Sport Programs](https://www.trendhunter.com/trends/dove-teams-up-with-kylie-kelce.md) - [Body Confidence Coaching Programs](https://www.trendhunter.com/trends/body-confident-sport.md) - [Antiperspirant Sports Partnership Campaigns](https://www.trendhunter.com/trends/dove-x-the-us-open.md) - [Athlete-Centric Beauty Campaigns](https://www.trendhunter.com/trends/athlete-centric-beauty-campaigns.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md)