# Esteem-Boosting Cartoons Dove and Cartoon Network are Creating Videos to Support Youth Confidence By Laura McQuarrie | Published 2018-04-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dove-and-cartoon-network References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Dove_and_Cartoon_Network_tackle_body_confidence_in_young_people/141492) & [facebook](https://www.facebook.com/TWofSU/posts/700801953643693) [Dove](https://www.trendhunter.com/trends/dove-super-bowl) Self-Esteem Project is an initiative that uses educational programs to promote confidence and self-worth, and its latest venture is happening between Dove and [Cartoon Network](https://www.trendhunter.com/trends/redraw-your-world). The personal care brand is partnering with Cartoon Network’s animated series Steven Universe—the first of its kind on the channel to be created by a woman—to share conversations from characters on the show about bullying, confidence, acceptance and self-esteem. The Dove Self-Esteem Project x Steven Universe: Appearance Related Teasing and Bullying video stars the antagonist Jasper and Amethyst, who is shorter than most characters in the series. When Jasper makes a remark about the stout character's height, Amethyst shares a positive message on self-acceptance, as well as the fact that cruel words often stem from a bully's own personal issues and insecurities, which quickly has Jasper changing her tune. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 19% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Educational Programs for Confidence:** The trend of using educational programs to promote confidence and self-worth presents opportunities for businesses to develop innovative tools and resources. - **Partnerships with Entertainment Channels:** The trend of partnering with entertainment channels, like the collaboration between Dove and Cartoon Network, opens doors for businesses to reach a wider audience and engage them in meaningful conversations. - **Promoting Positive Messaging in Media:** The trend of promoting positive messaging in media, such as the Dove Self-Esteem Project x Steven Universe video, allows businesses to leverage storytelling to inspire and empower individuals. ### Sectors Adopting This - **Personal Care:** The personal care industry can create disruptive innovation opportunities by incorporating confidence-building elements into their product lines and marketing campaigns. - **Animation:** The animation industry has the chance to explore disruptive innovation by crafting more inclusive and positive storylines that address important social issues. - **Education:** The education industry can seize the disruption opportunity by developing more comprehensive curricula and programs that focus on building confidence and addressing bullying. ## Related on Trend Hunter - [Esteem-Boosting Campaigns](https://www.trendhunter.com/trends/dove-super-bowl.md) - [Encouraging Cartoon Campaigns](https://www.trendhunter.com/trends/redraw-your-world.md) - [Mental Health-Protective Films](https://www.trendhunter.com/trends/cost-of-beauty-a-dove-film.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md) - [Body Confidence Coaching Programs](https://www.trendhunter.com/trends/body-confident-sport.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Body Confident Sport Programs](https://www.trendhunter.com/trends/dove-teams-up-with-kylie-kelce.md) - [Gamer-Centric Beauty Campaigns](https://www.trendhunter.com/trends/real-virtual-beauty.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md)