# Farm-Inspired Coffee Shops 'Doutor Coffee Farm' is Styled to Resemble a Coffee Plantation Mansion By Laura McQuarrie | Published 2017-10-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/doutor-coffee-farm References: [japantrends](http://www.japantrends.com/japans-biggest-coffee-shop-chain-doutor-upmarket-farm-branch/) & [doutor.co.jp](https://www.doutor.co.jp/thefarm/) Doutor, Japan's largest coffee shop chain, recently launched a new branch called the '[Doutor Coffee Farm](https://www.trendhunter.com/trends/doutor-sakura-fair)' that is styled like a coffee farmer's mansion, complete with a terrace and a park area where children and even dogs are invited to play. In comparison to the majority of its chains, the Doutor Coffee Farm is an upmarket location that offers a selection of more expensive roasts and refreshments. As there are [more expensive coffee roasts](https://www.trendhunter.com/trends/specialty-coffee-collection) that may be sampled at the Doutor Coffee Farm, the main dishes served do not cost more than ¥1,000, which is equivalent to about $10. The Doutor Coffee Farm appeals to the metropolitan consumer who craves a gourmet food experience in a relaxed setting. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Farm-inspired Coffee Shops:** Disruptive innovation opportunity: Creating unique and immersive coffee shop experiences by incorporating themes and aesthetics inspired by nature and farming. - **Upmarket Coffee Chains:** Disruptive innovation opportunity: Targeting a more affluent customer base by offering higher quality and more expensive coffee roasts and refreshments. - **Gourmet Food Experiences:** Disruptive innovation opportunity: Meeting the demand for gourmet food experiences in a casual and relaxed setting, appealing to urban consumers. ### Sectors Adopting This - **Coffee Shop Chains:** Disruptive innovation opportunity: Redefining the coffee shop experience by adopting unique themes and offering premium options to drive customer satisfaction and loyalty. - **Hospitality and Food Service:** Disruptive innovation opportunity: Incorporating farm-inspired aesthetics and gourmet food experiences into existing hospitality and food service businesses to attract a wider customer base. - **Retail and Merchandising:** Disruptive innovation opportunity: Collaborating with coffee chains to create farm-inspired retail spaces that enhance the overall coffee shop experience and boost merchandising opportunities. ## Related on Trend Hunter - [Kid-Friendly Cafes](https://www.trendhunter.com/trends/starbucks-in-osaka.md) - [Luxury Fashion Label Cafes](https://www.trendhunter.com/trends/dior-cafe.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Japanesse Coffee Flagship Stores](https://www.trendhunter.com/trends/japanese-coffee-brand-arabica.md) - [Green China-Based Coffee Chains](https://www.trendhunter.com/trends/shenzhen.md) - [Coffee Culture-Inspired Hotels](https://www.trendhunter.com/trends/hotel-dripdrop.md) - [Refined Culturally-Immersive Coffee Houses](https://www.trendhunter.com/trends/bacha-coffee.md) - [Layered Cake-Inspired Coffees](https://www.trendhunter.com/trends/opera-frappuccino.md) - [Sakura-Celebrating Refreshment Menus](https://www.trendhunter.com/trends/doutor-sakura-fair.md)