# No-Sugar Fruit Premix Ranges Casa Optima Launches DOuMIX? Squeeze No Added Sugar Line By Kanesa David | Written with AI assistance | Published 2026-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doumix-squeeze References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/03/doumix-ditches-added-sugar-for-squeeze-mixers/) & [casaoptima](https://www.casaoptima.com/en)  [Casa Optima](https://www.trendhunter.com/trends/casa-cantina) introduced DOuMIX? Squeeze, a [no added sugar](https://www.trendhunter.com/trends/austria-juice) range of fruit-based premixes designed for bars and professional beverage settings, featuring a 70% fruit content to retain aroma and natural flavour. The line expanded the brand’s DOuMIX? mixer family, which Casa Optima first launched in 2022, and targets contemporary cocktail and [non-alcoholic serve formats](https://www.trendhunter.com/trends/nomuss-mixers). Squeeze ships in six flavours — mango, maracuja (passion fruit), strawberry, blood orange, banana and sour cherry — and is formulated to deliver a smooth, consistent base for sours, frozen drinks, fruity shakes and aromatic long serves. The premixes are made to fit high-volume venues and concept bars seeking lower-sugar options without compromising taste, reflecting broader consumer demand for natural, authentic ingredients in mixology. Image Credit: Casa Optima ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 6% | Activity: 6% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **No-added-sugar Mixers:** Growing consumer preference for sugar-free cocktail components creates scope for novel ingredient systems that replicate sweetness and mouthfeel without calories. - **High-fruit-content Premixes:** A shift toward authentic, fruit-forward bases opens possibilities for concentration and preservation technologies that maintain aroma and texture at scale. - **Ready-to-use Bar Mixes:** Increasing demand from high-volume venues points to platform solutions that standardize house-quality cocktails through pre-formulated, shelf-stable concentrates. ### Where This Applies - **Hospitality and Bars:** Premium venues seeking lower-sugar offerings create a market for bespoke beverage programs relying on consistent, on-demand premix formulations. - **Beverage Manufacturing:** Producers of mixers and soft beverages could leverage advanced formulation and processing methods to deliver clean-label, fruit-dense products at industrial volumes. - **Foodservice Distribution:** Distribution networks oriented toward restaurants and chains may be disrupted by consolidated supply of versatile premixes that reduce in-kitchen labor and ingredient waste. ## Related on Trend Hunter - [Fruit-Forward Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/dunkin-zero.md) - [Summery Prebiotic Sodas](https://www.trendhunter.com/trends/poppi-punch-pop.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md) - [De-Sugared Juice Products](https://www.trendhunter.com/trends/gro.md) - [Versatile Beverage Mixing Products](https://www.trendhunter.com/trends/pure-by-monin-range.md) - [Ready-to-Mix Fruit Juice Drinks](https://www.trendhunter.com/trends/caprisun-squash.md) - [Zero-Sugar Energy Expansions](https://www.trendhunter.com/trends/celsius.md) - [Juice-Branded Gummy Candies](https://www.trendhunter.com/trends/jumex-gomix-gummies.md) - [Single-Serving Snack Pouches](https://www.trendhunter.com/trends/gogo-squeez-singles.md)