# Upcycled Cookie Dough Treats Doughp's New Product is Made with Upcycled Brewers' Grains By Laura McQuarrie | Published 2021-03-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/doughp References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/18279-cookie-dough-features-upcycled-brewers-grains) & [doughp](https://www.doughp.com/) [Doughp](https://www.trendhunter.com/trends/cookie-dough-bites-bag) teamed up with ReGrained to create a brand-new product that features upcycled brewers’ grains and helps to make the most of a by-product of the process of making beer. Enriched with the ReGrained SuperGrain+ blend, the [Beast Mode Brownie cookie dough](https://www.trendhunter.com/trends/readytobake-cookie-dough1) has [twice the protein content](https://www.trendhunter.com/trends/sweet-addisons) and six times more fiber than the brand's other cookie dough flavors. Kelsey Moreira, founder of Doughp, says that "Creating a ridiculously tasty treat that is also environmentally friendly is a win-win." A variety of products are being created from scratch using industry by-products or infusing they are being infused into recipes for the additional benefits they provide. Notably, the ReGrained SuperGrain+ blend boasts 75% fewer net carbs than conventional flour and it has the potential to be used in both sweet and savory applications. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 33% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Upcycling Brewers' Grains:** Businesses can explore ways to use brewers' grains to create new products and reduce waste in the brewing industry. - **Incorporating By-products:** Incorporating by-products into recipes can create unique and sustainable food products. - **Alternative Flour Blends:** The use of alternative flour blends can provide additional nutritional benefits and cater to individuals with specific dietary restrictions. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can explore ways to reduce waste and create new products using by-products. - **Sustainability:** Sustainability-focused industries can explore the use of alternative ingredients and by-products to create sustainable products. - **Health and Wellness:** The health and wellness industry can incorporate alternative flour blends to cater to individuals with specific dietary restrictions and provide additional nutritional benefits. ## Related on Trend Hunter - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/upcycled-baking.md) - [Upcycled Peanut Butter Cookies](https://www.trendhunter.com/trends/peanut-butter-cookies.md) - [Protein-Packed CPG Cookies](https://www.trendhunter.com/trends/the-protein-cookie.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [Upcycled Ingredient English Muffins](https://www.trendhunter.com/trends/super-grains-english-muffin.md) - [Upcycled Frozen Desserts](https://www.trendhunter.com/trends/upcycled-vegan-ice-cream.md) - [Upcycled Grain Naan Breads](https://www.trendhunter.com/trends/atorias-family-bakery-mini-upcycled-naan.md) - [Upcycled Sports Nutrition Powders](https://www.trendhunter.com/trends/sports-nutrition-powder.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/bake-me-healthy.md)