# Dessert Graphic-Adorned Matching Sets LOEWE Launches a Doughnuts Set for the FW22 Season By Amy Duong | Published 2022-11-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/doughnuts-set References: [hypebeast](https://hypebeast.com/2022/11/satisfy-your-sweet-tooth-with-loewes-doughnuts-set) & [loewe](https://www.loewe.com/usa/en/home) Spanish luxury fashion house [LOEWE](https://www.trendhunter.com/trends/squeeze-bag) introduces its new Doughnuts set that is ready to join its Fall/Winter 2022 seasonal capsule. The [matching set](https://www.trendhunter.com/trends/skims-x-cactus-plant-flea-market) is made up of a ribbed tank top with shorts to match a playful and busy design. It is detailed with donuts all over the silhouette and both of the items are sold separately. The shorts have a knee-length cut and sit on the waist with an elastic waistband for a comfortable fit. Additionally, the pastry is dusted with [colorful sprinkles](https://www.trendhunter.com/trends/summer-haze-half-dozen) at the front, back, and center of the wearable. The tank top fits slim on the body and billows outwards near the bottom of the silhouette. It is framed by a scooped neckline and is now available to shop online. Image Credit: LOEWE, [hypebeast](https://hypebeast.com/2022/11/satisfy-your-sweet-tooth-with-loewes-doughnuts-set), [loewe](https://www.loewe.com/usa/en/home) ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 9% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Food-inspired Fashion:** Incorporating food designs into fashion offers an opportunity for unique and playful garments that appeal to consumers looking for fun and originality. - **Matching Sets:** Creating matching sets provides a great way to encourage multiple purchases by offering complementary pieces that can be worn together or separately. - **Online Retail:** The availability of customizable matching sets for online purchase presents an opportunity to leverage e-commerce platforms to reach a broader and more diverse audience. ### Where This Applies - **Fashion:** Fashion brands can innovate by utilizing unconventional design elements, such as food motifs, to create unique pieces that stand out from the competition. - **Food & Beverage:** Collaborating with fashion brands to create food-inspired designs offers an opportunity to extend brand presence and exposure in a new and creative way. - **E-commerce:** E-commerce platforms can leverage the popularity of customizable matching sets to attract and retain customers looking for personalized and easy-to-purchase fashion items. ## Related on Trend Hunter - [Vibrant Unicorn-Themed Donuts](https://www.trendhunter.com/trends/prettylittlething-x-krispy-kreme.md) - [Cozy Holiday Loungewear Collections](https://www.trendhunter.com/trends/breakfast-in-bed-collection.md) - [Treat-Inspired Accessories](https://www.trendhunter.com/trends/jenny-lemons-x-magnolia-bakery.md) - [Playful Cafe Merch Collections](https://www.trendhunter.com/trends/dunkin-merch.md) - [Children-Catered Luxe Festive Collections](https://www.trendhunter.com/trends/louis-vuitton-holiday.md) - [Viral Easter-Themed Donuts](https://www.trendhunter.com/trends/donutelier.md) - [Gourmet Festive Creations](https://www.trendhunter.com/trends/gourmet-festive-creations.md) - [Co-Branded Desserts](https://www.trendhunter.com/trends/highsnobiety-x-marchesi.md) - [Nostalgic Spring-Ready Fashion Capsules](https://www.trendhunter.com/trends/gelato-games.md)