# Doughnut-Flavored Popcorn Snacks Smartfood Popcorn & Krispy Kreme Debut a Limited-Edition Flavor By Grace Mahas | Published 2021-04-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doughnutflavored-popcorn-snacks References: [smartfoodpopcorn](https://www.smartfoodpopcorn.ca/product-categories/smartfood%C2%AE) & [samsclub](https://www.samsclub.com/p/smartfood-krispy-kreme-popcorn-18-oz/prod25270267?xid=plp_product_1) Smartfood Popcorn recently joined forces with Krispy Kreme to create an unlikely yet delicious product – the new Smartfood® Original Glazed Doughnut®. The pair have a rich history of offering fans unique flavor options and their newest launch is no exception. Moreover, the delicious new doughnut-flavored popcorn is perfect for health-conscious consumers looking for a novel flavor that aligns with their health goals. The snack boasts 140 calories, 1 gram of protein, and 21 grams of carbohydrates per serving (1.5 cups). The limited-time variant will be available exclusively at Sam's Club, both online and in-store, starting May 24, 2021, while supplies last. The Smartfood® Original Glazed Doughnut® is priced at $1.99 for a 2.0oz bag, $3.99 for a 7.75oz bag, and $6.89 for an 18oz bag. Image Credit: Smartfood Popcorn, Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 46% | Activity: 77% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sweets-inspired Snacks:** Disruptive innovation opportunity: Create new and unique flavor options that cater to the sweet tooth of consumers looking for guilt-free indulgence. - **Collaborative Product Launches:** Disruptive innovation opportunity: Partner with other brands to create unexpected yet tasty combinations of flavors to cater to a wider audience. - **Health-conscious Snacking:** Disruptive innovation opportunity: Develop novel snack options that align with consumer health goals without sacrificing flavor and taste. ### Sectors Adopting This - **Snack Food Industry:** Disruptive innovation opportunity: Create new and unique snack options that cater to changing consumer tastes and preferences. - **Food and Beverage Retail Industry:** Disruptive innovation opportunity: Experiment with new product combinations and collaborations to create novel and exclusive products that cater to a wider customer base. - **Health Food Industry:** Disruptive innovation opportunity: Combine taste and health to create innovative snacking options that cater to health-conscious consumers without compromising on flavor and taste. ## Related on Trend Hunter - [Chocolatey Donut Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-glazed-donut.md) - [Naturally Flavored Popcorn Treats](https://www.trendhunter.com/trends/smartfood-doritos.md) - [Cupcake-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-cinnamon-sugar-cupcake-popcorn.md) - [Limited-Edition Hot Sauce Popcorns](https://www.trendhunter.com/trends/smartfood-franks-redhot-flavored-popcorn.md) - [Festive Cake-Flavored Popcorns](https://www.trendhunter.com/trends/smartfood-chocolate-cake-pop-popcorn.md) - [Dessert-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-chocolate-caramel.md) - [Chip-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-popcorn-doritos-cool-ranch.md) - [Hot Cocoa Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-marshmallow-hot-cocoa-flavored-popcorn.md) - [Bakery-Inspired Protein Popcorns](https://www.trendhunter.com/trends/khloud-cinnamon-roll-protein-popcorn.md)