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# Crimefighting Eating Contests
This Doughnut-Eating Contest Was Held to Tackle Crime

By Rahul Kalvapalle | Published 2014-08-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/doughnuteating-contest
References: [time](http://time.com/3096322/doughnut-eating-contest-police/) & [cityofec](http://www.cityofec.com/)

The [Elizabeth City Police Department](https://www.trendhunter.com/trends/kelsey-elizabeth-cakes) in Elizabeth City, North Carolina hosted a doughnut-eating contest in their local community. The contest was part of their annual Night Out Against Crime event.

Activities on show include live demonstrations from the Coast Guard and K-9 police dog units, basketball tournaments, a car and truck show, live music and a wide variety of games and fun activities for the entire family. However, the highlight of the event was certainly the doughnut-eating contest.

The contest allows regular folk to vie for doughnut-eating bragging rights alongside policemen. The contest was won by 24-year-old Bradley Harrison, who showed enormous resolve to down [eight doughnuts](https://www.trendhunter.com/trends/krispy-kreme-8) in only two minutes, beating contestants who included policemen as well as firefighters.

In an ironic turn of events, Harrison's victory led to police recognizing him as a suspect in two break-ins and arresting him. Elizabeth County police would have hoped the doughnut-eating contest and other events at the Night Out Against Crime would've helped tackle crime, but surely even they wouldn't have thought it would work this well.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 15% | Activity: 37% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Community Engagement Events:** Opportunity for businesses to sponsor and participate in community engagement events like Night Out Against Crime.
- **Alternative Crime Prevention Strategies:** Exploring innovative and unconventional approaches to crime prevention, such as combining fun activities like doughnut-eating contests with educational programs.
- **Unintended Consequences:** Recognizing the potential unintended consequences of certain initiatives, like the ironic turn of events in this doughnut-eating contest where the winner became a suspect.

### Who This Affects Most

- **Law Enforcement:** Opportunity for law enforcement agencies to organize engaging events that bridge the gap with the community they serve.
- **Food and Beverage:** Potential for food and beverage companies to sponsor and provide resources for community events, highlighting their products in a positive light.
- **Event Management:** Growing demand for event management companies that can help organize unique and engaging events like the doughnut-eating contest to support community causes.

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