# Doughnut Protein Powders Myprotein Expands Its Krispy Kreme Protein Range With Three Doughnut-Insp By Ellen Smith | Written with AI assistance | Published 2026-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doughnut-protein-powders References: [stack3d](https://www.stack3d.com/2026/10/myprotein-krispy-kreme-strawberry-iced-doughnut-protein-blend)  Myprotein is bringing its Krispy Kreme partnership to the US with Protein Blend, giving American fans three doughnut-inspired flavors instead of the single UK option that started the tie-in. The expansion makes this release more than a straight market copy, as two of the flavors are exclusive to the US for now. Chocolate Iced Doughnut and Strawberry Iced Doughnut carry the bigger change, pushing the line past a plain glazed profile into [dessert flavors](https://www.trendhunter.com/trends/dessert-inspired-protein-variants) with more variety. Protein Blend is Myprotein's thicker, creamier powder format, and each serving delivers 25g of protein. It is available now in the US. U.S.-exclusive flavors give Myprotein a reason to regionalize licensed products instead of repeating the same tie-in across markets. Keeping the same Protein Blend while changing the flavor set turns localization into a low-friction way to refresh a global collaboration. Image Credit: Krispy Kreme ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 83% | Activity: 92% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Dessert-inspired Protein:** Indulgent bakery flavors in functional powders signal room for brands to merge treat-based cravings with everyday nutrition formats. - **Localized Licensing:** Regional flavor exclusives create differentiation within global partnerships while preserving the efficiency of shared product platforms. - **Creamy Functional Blends:** Texture-led protein formats reflect a shift toward sensory upgrades that make performance nutrition feel closer to premium beverages and desserts. ### Where This Applies - **Sports Nutrition:** Flavor-led collaboration models expand the category beyond performance-focused consumers by making protein products more lifestyle-oriented. - **Snack Food:** Iconic dessert brands gain new relevance through functional adaptations that translate familiar indulgences into adjacent wellness occasions. - **Food and Beverage Licensing:** Market-specific product variations strengthen brand partnerships by allowing licensed launches to feel novel across different consumer regions. ## Related on Trend Hunter - [Gourmet Dessert Flavor Powders](https://www.trendhunter.com/trends/dessert-inspired-flavor-enhancer.md) - [Protein Coffee Drinks](https://www.trendhunter.com/trends/protein-coffee-drinks.md) - [Doughnut-Flavored Protein Powders](https://www.trendhunter.com/trends/doughnut-flavored-protein-powders.md) - [Dessert Protein Powders](https://www.trendhunter.com/trends/dessert-protein-powders.md) - [Chilled Protein Drinks](https://www.trendhunter.com/trends/protein-chillers.md) - [Branded Frozen Nutrition Shakes](https://www.trendhunter.com/trends/dymatize-performance-protein-shake.md) - [Dessert-Inspired Protein Powder Blends](https://www.trendhunter.com/trends/real-food-protein.md) - [Nostalgic Diner Protein Shakes](https://www.trendhunter.com/trends/diesel-balanced.md) - [Monthly Dessert Protein Flavors](https://www.trendhunter.com/trends/monthly-dessert-protein-flavors.md)