# Creative Dessert Contests This 'Doughnut Flavor Craze Contest' Offers Prizes for New Flavor Ideas By Jana Pijak | Published 2016-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doughnut-flavor References: [ktar](http://ktar.com/story/1024362/fried-genius-phoenix-area-grocer-hosting-create-a-doughnut-contest-for-kids/) & [bashas](http://bashas.com/Savings/Promotions.aspx) Phoenix-based grocer Basha’s launched a creative [doughnut contest](https://www.trendhunter.com/trends/little-artists-design-contest) earlier this month, allowing young participants to think up new flavors in exchange for a tasty prize offering. The brand's 'Doughnut Flavor Craze Contest' is currently open to children aged 8 to 18 and will announce its winners on May 31st. After submitting a 100 word description of their [unique flavor idea](https://www.trendhunter.com/trends/flavor-blast-challenge), participants are given a chance to win a slew of delicious prizes, including a $100 Basha’s gift card that gives one access to a complimentary dozen doughnut pack once a month. Others include a runner up $75 gift card and a third place $50 gift card. With 13 finalists chosen, the contest will also each receive a $25 gift card and a dozen doughnut pack. The first prize winner of the contest will also have their creation featured in Basha's stores, where it will be available for purchase. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 20% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Creative Food Contests:** Food brands can launch creative contests to engage their audience and drive product innovation. - **Youth-targeted Marketing:** Brands can target youth with marketing campaigns and contests to build brand loyalty among younger generations. - **Crowdsourced Product Development:** Contests can inspire crowdsourced product development, allowing brands to tap into the creativity and expertise of their customers. ### Industries Being Reshaped - **Food Retail:** Food retailers can leverage creative contests and prizes to drive loyalty, engagement, and innovation among their customers. - **Marketing and Advertising:** Marketing and advertising agencies can help brands create and execute youth-targeted campaigns that drive awareness and engagement. - **Crowdsourcing Platforms:** Crowdsourcing platforms can help brands design, launch, and manage creative contests and crowdsourced product development initiatives. ## Related on Trend Hunter - [Seasonal Summer Donut Flavors](https://www.trendhunter.com/trends/summer-donut.md) - [Mystery Flavor Donuts](https://www.trendhunter.com/trends/april-fools-month-mystery-donut.md) - [Potato Chip Flavor Challenges](https://www.trendhunter.com/trends/do-us-a-flavor-1.md) - [Customizable Donut Menus](https://www.trendhunter.com/trends/buildyourowndonut-menu.md) - [Donut-Shaped Frozen Desserts](https://www.trendhunter.com/trends/donut-dessert-bars.md) - [Delectable Flavored Doughnuts](https://www.trendhunter.com/trends/fan-favs.md) - [Branded Chip Flavor Contests](https://www.trendhunter.com/trends/favorite-chip-flavor.md) - [Celebratory Ice Cream Contests](https://www.trendhunter.com/trends/ultimate-ice-cream-fan.md) - [Spicy Glazed Donuts](https://www.trendhunter.com/trends/golden-dough-foods.md)