# Single-Serve Donut Cakes Peek Freans' Doughnut Cakes Aim to Make Tweens Smile By Laura McQuarrie | Published 2021-11-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doughnut-cakes References: [fabnews.live](https://fabnews.live/stormbrands-makes-tweens-smile-with-ebm/) & [ebm.pk](http://www.ebm.com.pk/)  Under its Peek Freans brand in Pakistan, EBM created a new line of [single-serve Doughnut Cakes](https://www.trendhunter.com/trends/little-debbie-treats) that shares an energetic and uplifting identity. The playful essence of the brand is communicated through every detail, from its visual language to the name of the range itself, [Smile](https://www.trendhunter.com/trends/holiday-smile-cookie). Zoe Phillipson, StormBrands Creative Director, says "In an increasingly complex and unstable world, we wanted to create a kids’ brand that promotes happiness and generates delight – a welcome relief to the serious side of growing up, and let’s face it no-one can eat a donut without smiling!" Smile Doughnut Cakes are [coated with icing and sprinkles](https://www.trendhunter.com/trends/brainrot-doughnuts), filled with cream and described as rings of happiness. The decadent, individually wrapped treats can be found in comforting and classic varieties like chocolate and strawberry. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 41% | Activity: 29% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Single-serve Dessert Innovation:** The creation of single-serve and indulgent desserts opens up the opportunity for unique and personalized packaging and branding. - **Child-centric Branding:** Brands can explore more fairytale, imaginative, and silly identities that resonate with and target younger audiences. - **Positive Messaging Marketing:** Brands can emphasize positivity, happiness, and light-heartedness to set them apart in a world that is increasingly complex and serious. ### Sectors Adopting This - **Food and Beverage Manufacturing:** Food and beverage manufacturers can incorporate the trend of single-serve desserts and unique packaging to expand their dessert line. - **Branding and Design Agencies:** Agencies can explore child-centric and positive messaging design features for brands that are targeting younger demographics. - **Retail and E-commerce:** Retail and e-commerce sectors can utilize child-centric and playful branding to create an immersive shopping experience that resonates with younger audiences. ## Related on Trend Hunter - [Baked Free-From Donut Ranges](https://www.trendhunter.com/trends/entenmanns-donut-cakes.md) - [Free-From Donut Cakes](https://www.trendhunter.com/trends/zero-maida-donut-cake.md) - [Prepackaged Coffeeshop Donut Snacks](https://www.trendhunter.com/trends/old-fashioned-donuts.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Indulgent Snack Cake Collections](https://www.trendhunter.com/trends/wonders-new-snack.md) - [Individual Birthday Cake Snacks](https://www.trendhunter.com/trends/tastykake-confetti-krimpets.md) - [Modernized Mini Cake Snacks](https://www.trendhunter.com/trends/mini-snack-cakes.md) - [Mini Classic Cake Bites](https://www.trendhunter.com/trends/mini-cake-bites.md) - [Convenient Cake-Flavored Treats](https://www.trendhunter.com/trends/birthday-cake-creme-pies.md)