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# Bread-Based Sushi Foods
Small's Has Debuted Sushi That Substitiutes Rice for Bread

By Colin Smith | Published 2022-01-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/doughmakase
References: [lifestyleasia](https://www.lifestyleasia.com/sg/food-drink/reviews/bread-sushi-smalls-doughmakase/) & [instagram](https://www.instagram.com/smalls_sg/?hl=en)

![Bread-Based Sushi Foods](https://cdn.trendhunterstatic.com/thumbs/470/doughmakase.jpeg)

[Small's](https://www.trendhunter.com/trends/mid-strength-march) is an innovative Singaporean restaurant that has debuted 'doughmakase,' a variety of sushi foods made with bread instead of rice. There are a variety of types of doughmakase from California rolls to wasabi pea-packed rolls. These bread-sushi hybrids are made by baking bread that has been pressed flat, making it easy to roll. Then, the bread is packed with flavorful ingredients and rolled to a close.

These completed bread rolls are then topped with the same cured raw fish that sushi is made with, and are eaten in bite-size portions. Some of the bread sushi at Small's are not topped with fish and are made more like a fully packed handroll, but even in these cases, the products taste true to their sushi-inspired roots.

Image Credit: Small's

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 69% | Activity: 83% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What Makes This Trend Stand Out

- **Bread Sushi Hybrids:** Developing new sushi concepts using alternative ingredients can attract customers who want to try something new.
- **Dough-based Cuisine:** Using dough as a base for food items is an innovative trend that can be expanded to other dishes.
- **Flavorful Sushi Filling:** Experimenting with unique and tasty ingredients in sushi can be a way to stand out in a crowded market.

### Sectors Adopting This

- **Food and Beverage Industry:** Restaurants and food companies can incorporate new ingredients and flavors to stay competitive and satisfy changing consumer tastes.
- **Bakery Industry:** Bakeries can explore the trend of using dough in innovative ways to create unique products.
- **Hospitality Industry:** Hotels and resorts can incorporate sushi hybrids as part of their signature dishes to attract guests who want to try new dining experiences.

## Related on Trend Hunter

- [Convenient Sushi Bakes](https://www.trendhunter.com/trends/sushi-bakes.md)
- [Sushi-Inspired 3D-Printed Confections](https://www.trendhunter.com/trends/3dprinted-confections.md)
- [Oven-Ready Sushi Snacks](https://www.trendhunter.com/trends/crushi.md)
- [Bite-Sized Rice Breads](https://www.trendhunter.com/trends/japanese-rice-flour.md)
- [Plant-Based Sushi Rolls](https://www.trendhunter.com/trends/plant-based-sushi-rolls.md)
- [Square Spicy Tuna Sushi](https://www.trendhunter.com/trends/pressed-spicy-tuna-roll.md)
- [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md)
- [Cajun-Asian Fusion Sushi](https://www.trendhunter.com/trends/tempura-shrimp-sushi-roll.md)
- [Gluten-Free Sushi Rolls](https://www.trendhunter.com/trends/glutenfree-sushi.md)
