# Video Game-Inspired Frozen Treats The Doughlicious Doom: The Dark Ages Product is Headed to the UK By Michael Hemsworth | Published 2025-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/doughlicious-doom-the-dark-ages References: [foodbev](https://www.foodbev.com/news/doughlicious-launches-limited-edition-doom-the-dark-ages-cookie-dough-and-gelato-bites) & [doughlicious](https://doughlicious.co.uk)  The Doughlicious Doom: The Dark Ages Cookie Dough & [Gelato](https://www.trendhunter.com/trends/crosta-mollica-gelato) Bites have been announced by the UK-based brand as a collaboration product created in partnership with Xbox and [Bethesda](https://www.trendhunter.com/trends/doom-burger) as a video game-inspired treat. The product starts off with a black cocoa cookie dough that will call to mind the weaponry found in the video game, which envelops a charcoal vanilla gelato center. The treat is spiked with dark cocoa and chocolate chip cookie crumbs to give it a medieval appearance that's aggressive yet delicious. The product will be available exclusively on [TikTok Shop](https://www.trendhunter.com/trends/mentos-fizzookas-rocket) starting May 27, 2025 for £10 for three boxes, which will come packed in dry ice for the delivery. Founder Kathryn Bricken commented on the Doughlicious Doom: The Dark Ages Cookie Dough & Gelato Bites saying, "When the team at Bethesda came to us with the concept of creating an epic product with Xbox’s Doom brand, it was a clear ‘yes’ from us – it’s an honour for us to participate in such a hotly anticipated game launch, and so much fun for us to create a fittingly medieval Cookie Dough & Gelato Bite that tastes amazing and is perfect for the gaming community.” ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 76% | Activity: 78% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Video Game-themed Food:** The rise of video game-themed food products captures the intersection of culinary arts with gaming culture, offering brands a novel way to engage gamers in a multisensory experience. - **Digital-exclusive Product Launches:** The utilization of platforms like TikTok Shop to launch products reflects an emerging trend where brands leverage social media for exclusive product releases, reaching young, tech-savvy audiences directly. - **Cross-industry Collaborations:** Collaborations between gaming companies and food brands open up opportunities to create immersive brand experiences that blend entertainment with gastronomy. ### Where This Applies - **Gaming:** The gaming industry is extending its influence into new sectors, such as the culinary world, broadening its cultural impact and consumer touchpoints. - **Food and Beverage:** The food and beverage industry is increasingly exploring innovative flavors and presentation styles in partnership with entertainment brands to captivate niche audiences. - **E-commerce:** The growth of e-commerce platforms as exclusive product release sites is transforming how consumers discover and purchase limited edition, cross-branded merchandise. ## Related on Trend Hunter - [Permissible Frozen Dough Treats](https://www.trendhunter.com/trends/cookie-dough-gelato-bites.md) - [Shooter Game-Inspired Burgers](https://www.trendhunter.com/trends/doom-burger.md) - [Gaming-Themed Gummy Candies](https://www.trendhunter.com/trends/trolli-x-xbox.md) - [Video Game Ice Creams](https://www.trendhunter.com/trends/walls-x-minecraft-ice-cream.md) - [Frozen Cookie Dough Bites](https://www.trendhunter.com/trends/doughlicious-cookie-dough-gelato-bites.md) - [Video Game Cookie Collections](https://www.trendhunter.com/trends/final-fantasy-vii-rebirth.md) - [Video Game-Inspired Ice Creams](https://www.trendhunter.com/trends/square-pint-collection.md) - [Cookie-Themed Game Skins](https://www.trendhunter.com/trends/microsoft-4.md) - [Game-Inspired Layered Ice Creams](https://www.trendhunter.com/trends/walls-1.md)