# Ready-to-Bake Artisan Cookie Doughs Doughlicious Cookie Dough Comes in Four Flavors By Michael Hemsworth | Published 2025-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doughlicious-cookie-dough References: [retailtimes](https://retailtimes.co.uk/doughlicious-ready-to-bake-cookies-launch-with-sainsburys-and-asda/) & [doughlicious](http://www.doughlicious.co.uk/)  Enjoying freshly baked cookies from home is about to get easier than ever thanks to the new [Doughlicious](https://www.trendhunter.com/trends/cookie-dough-skillet) [Cookie Dough products](https://www.trendhunter.com/trends/sweet-lemon-vanilla-cookie-dough) that are each crafted with high-quality ingredients that are ready to bake when you are. The product range consists of four flavor options in all including Matcha & White Chocolate Chip, Chocolate Chip, Caramel & Chocolate Chip and Blondie. The cooke doughs are arriving at variety of retailers in the UK where shoppers can pick them up for £3.20 per pack of six cookies. Founder Kathryn Bricken commented on the Doughlicious Cookie Dough range saying, "Doughlicious is ecstatic to be on an ever strengthening growth journey, with the brand now available from all of the major UK supermarkets, a huge testament to the brand, our positioning and our hard-working team. Our excellent stockist footprint will enable us to further brand awareness across a wide cross-section of the market, making Doughlicious more accessible than ever before.” ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 28% | Activity: 29% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Premium Cookie Dough:** The rise of artisan cookie dough offerings taps into consumers’ desire for gourmet experiences at home without compromising convenience. - **Flavor Innovation:** Introduction of unique flavors like Matcha & White Chocolate Chip highlights consumers' growing appetite for exotic and fusion tastes in traditional baked goods. - **Retail Accessibility:** Expanded distribution at major supermarkets illustrates the trend of premium food products gaining mainstream retail presence to enhance accessibility. ### Industries Being Reshaped - **Frozen Dessert Industry:** Ready-to-bake cookie dough aligns with the frozen dessert sector's shift towards easy-preparation gourmet products. - **Gourmet Grocery Sector:** The inclusion of high-quality, artisan cookie dough in major supermarket chains reflects the sector's focus on providing upscale culinary options. - **Food Retail Industry:** Increased availability of specialty bakery items in large retail outlets is transforming the food retail industry’s focus on diversification and consumer convenience. ## Related on Trend Hunter - [Ready-To-Bake Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-skillet.md) - [Savory Premixed Cookie Doughs](https://www.trendhunter.com/trends/doughlicious-savoury-biscuits.md) - [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md) - [Ready-to-Bake Skillet Cookies](https://www.trendhunter.com/trends/milk-chocolate-chunk-skillet-cookie.md) - [Frozen Cookie Dough Bites](https://www.trendhunter.com/trends/doughlicious-cookie-dough-gelato-bites.md) - [Permissible Frozen Dough Treats](https://www.trendhunter.com/trends/cookie-dough-gelato-bites.md) - [Bake-at-Home Cookie Doughs](https://www.trendhunter.com/trends/doh.md) - [Clean Recipe Cookie Doughs](https://www.trendhunter.com/trends/home-dough.md) - [Flavorful Oven-Ready Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough.md)