# Accessible Artisan Frozen Pizzas Doughboys Pizza is Launching a Range of Products at Ocado By Michael Hemsworth | Published 2023-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/doughboys-pizza References: [foodbev](https://www.foodbev.com/news/doughboys-launches-new-frozen-pizzas-into-ocado/) & [doughboys-pizza](https://www.doughboys-pizza.co.uk)  Doughboys Pizza has announced a series of new [frozen pizzas](https://www.trendhunter.com/trends/di-fara-pizza-three-meat) being launched in the UK to provide consumers with easier access to some artisan-quality meals at their leisure. The pizzas are arriving at participating [Ocado](https://www.trendhunter.com/trends/glutenfree-margherita-pizza) locations where shoppers can pick them up starting July 21, 2023 at a price of £4.95 each to make them a great [alternative to takeaway or delivery](https://www.trendhunter.com/trends/urban-pizza). The pizza range consists of four varieties to choose from including Classic Margherita, Veggie Giardino, Spicy Salami and Prosciutto & Mushroom. The new frozen pizza products from Doughboys Pizza are crafted with quality and price in mind to help consumers enjoy a restaurant-inspired experience from home. This is expected to be well-received amongst the ever-increasing number of value-conscious shoppers. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 32% | Activity: 35% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisan Frozen Pizzas:** Disruptive innovation opportunity: Develop unique and premium frozen pizza options to cater to the growing demand for convenient gourmet meals at home. - **Direct-to-consumer Frozen Food:** Disruptive innovation opportunity: Create a direct-to-consumer model for frozen food products, bypassing traditional grocery stores and offering convenience and quality directly to the consumers. - **Value-conscious Dining:** Disruptive innovation opportunity: Offer affordable yet high-quality dining options to attract value-conscious consumers who seek a restaurant-inspired experience without breaking the bank. ### Where This Applies - **Frozen Food:** Disruptive innovation opportunity: Experiment with new freezing and packaging techniques to enhance the quality and taste of frozen food, making it a viable alternative to fresh meals. - **E-commerce:** Disruptive innovation opportunity: Develop an online platform specifically for the sale and delivery of gourmet frozen food products, providing customers with a convenient and accessible way to experience artisan meals at home. - **Food Delivery:** Disruptive innovation opportunity: Create a delivery service focused on delivering high-quality frozen food products directly to customers' doorsteps, providing a convenient and reliable alternative to traditional takeout and delivery options. ## Related on Trend Hunter - [Restaurant-Quality Frozen Pizza Products](https://www.trendhunter.com/trends/pizzaexpress-frozen-products.md) - [Italian Sourdough Pizza Products](https://www.trendhunter.com/trends/sourdough-pizza-range.md) - [Frozen Wood-Fired Pizzas](https://www.trendhunter.com/trends/digiorno-wood-fired-style-crust-pizza.md) - [Takeout-Inspired Frozen Pizzas](https://www.trendhunter.com/trends/craft-pizza.md) - [Frozen Italian Dining Products](https://www.trendhunter.com/trends/crosta-mollica-products.md) - [Premium Frozen Pizza Products](https://www.trendhunter.com/trends/dr-oetker-ristorante-range.md) - [Artisan Ready-to-Cook Pizza Products](https://www.trendhunter.com/trends/retail-pizza-range.md) - [Flavorful Fakeaway Frozen Pizzas](https://www.trendhunter.com/trends/new-yorkstyle-frozen-pizza-range.md) - [Neapolitan-Inspired Frozen Pizza Ranges](https://www.trendhunter.com/trends/dr-oetker-suprema.md)