# Tiny Frozen Cookie Treats Little Moons Debuted Cookie Dough Ice Cream Bites in the UK By Grace Mahas | Published 2019-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dough-ice-cream-bites References: [foodbev](https://www.foodbev.com/news/little-moons-introduces-cookie-dough-ice-cream-bites-in-the-uk/) & [littlemoons](https://www.littlemoons.co.uk/?ggghhjuu) Joining the [edible cookie dough craze](https://www.trendhunter.com/trends/whoa-dough), Britain-based ice cream company [Little Moons](https://www.trendhunter.com/trends/little-moons-brown-butter-caramel) recently expanded its portfolio with the introduction of the new Cookie Dough Ice Cream Bites. The new frozen treat is an inverted version of cookie dough ice cream -- instead of cookie dough inside ice cream, the ice cream is stuffed inside a sphere of cookie dough. The creamy Cookie Dough Ice Cream Bites are free from artificial flavors, preservatives, and colors and are available to purchase at [Tesco](https://www.trendhunter.com/trends/cookie-dough-gelato-bites) grocery stores for £4.50 per box. “Tesco really backed us on the idea and we are excited to be launching both our bite-sized adventures, cookie dough and mochi bites nationwide with them this month," said co-founder Howard Wong. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 10% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Edible Cookie Dough:** The rise in popularity of edible cookie dough presents an opportunity for businesses to create innovative treats using different flavors and textures. - **Inverted Food:** The trend of inverting traditional food items, as seen in the Cookie Dough Ice Cream Bites, opens up possibilities for creating unique flavor profiles and unexpected combinations. - **Clean Label Products:** The demand for food products free from artificial flavors, preservatives, and colors provides an avenue for businesses to develop clean label alternatives, appealing to health-conscious consumers. ### Industries Being Reshaped - **Frozen Desserts:** The frozen dessert industry can explore innovative ways to incorporate edible cookie dough into their product offerings, attracting customers looking for new and exciting treats. - **Grocery Retail:** Grocery retailers can capitalize on the trend of inverted food by partnering with brands that offer unique products like the Cookie Dough Ice Cream Bites, providing customers with a wider variety of options. - **Food Manufacturing:** Food manufacturers have the opportunity to develop clean label products that meet the growing demand for healthier alternatives, such as creating cookie dough ice cream bites using natural ingredients. ## Related on Trend Hunter - [Permissible Frozen Dough Treats](https://www.trendhunter.com/trends/cookie-dough-gelato-bites.md) - [Chewy Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-mochi-ice-cream.md) - [Buttery Mochi Ice Creams](https://www.trendhunter.com/trends/little-moons-brown-butter-caramel.md) - [Non-Dairy Gelato Bites](https://www.trendhunter.com/trends/doughlicious.md) - [Frozen Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-desserts.md) - [Frozen Cinnamon Bun Mochi](https://www.trendhunter.com/trends/cinnamon-bun-mochi.md) - [Sorbet-Packed Mochi Desserts](https://www.trendhunter.com/trends/sorbet-mochi-balls.md) - [Cookie Dough Gelato Bites](https://www.trendhunter.com/trends/doughlicious-cookie-dough-gelato-bite.md) - [Frozen Dessert Sandwiches](https://www.trendhunter.com/trends/cookie-dough-ice-cream-sandwich.md)