# Vegan Bakery Investments Lord Alan Sugar Invests £250,000 into Vegan Dough Bakehouse Café By Grace Mahas | Published 2020-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dough-bakehouse References: [livekindly.co](https://www.livekindly.co/lord-sugar-invested-in-this-bakery-now-its-vegan-af/) & [doughbakeshop](https://www.doughbakeshop.ca/) British entrepreneur Lord Alan Sugar, known for winning the 2019 season of 'The Apprentice,' recently announced a £250,000 into a new bakery called Dough Bakehouse. Located in Herne Hill (south London), Dough Bakehouse was first launched in 2018 by Carine Lepore and recently debuted a new vegan range. Lord Sugar's new expansion hopes to compete with high street rivals and the brand announced the launch of a second Dough Bakehouse location in Beckenham shortly, with two more locations to follow by 2021. “Carina and I are delighted that Dough Bakehouse continues to go from strength to strength. We’re really looking forward to opening new premises in the near future […] especially with the constant evolution of new products, such as the great tasting new vegan range,” said Sugar. Image Credit: @doughbakehouse / Instagram ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 26% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Vegan Bakery Expansion:** Lord Alan Sugar's investment in Dough Bakehouse highlights the growing trend of vegan bakeries expanding their operations. - **Plant-based Product Innovation:** The launch of Dough Bakehouse's new vegan range showcases the trend of bakeries focusing on developing innovative plant-based products. - **Competitive High Street Bakery Market:** Lord Alan Sugar's investment in Dough Bakehouse reflects the trend of bakery businesses aiming to compete with high street rivals by offering unique products and experiences. ### Who This Affects Most - **Bakery:** The vegan bakery expansion trend presents disruptive innovation opportunities for traditional bakeries to incorporate plant-based offerings into their product lineup. - **Plant-based Food:** The growth of plant-based product innovation in bakeries opens up opportunities for the plant-based food industry to collaborate with bakeries and develop new offerings. - **Hospitality:** The competitive high street bakery market trend calls for disruptive innovation in the hospitality industry, focusing on creating unique bakery experiences and attracting customers with specialty products. ## Related on Trend Hunter - [Sugar-Free Vegan Donuts](https://www.trendhunter.com/trends/sugar-free-vegan-donut.md) - [Vegan Dessert Chain Menus](https://www.trendhunter.com/trends/veganuary-2024.md) - [Vegan-Certified Doughnut Lines](https://www.trendhunter.com/trends/krispy-kreme-7.md) - [Expansive Online Vegan Marketplaces](https://www.trendhunter.com/trends/vegan-marketplace.md) - [Indulgent Free-From Cheesecakes](https://www.trendhunter.com/trends/plant-zillionaire.md) - [Traditional Plant-Based Puddings](https://www.trendhunter.com/trends/brakes.md) - [Vegan-Inclusive Festive Sweets](https://www.trendhunter.com/trends/vegan-festive-sweets.md) - [Vegan-Friendly Brioche Buns](https://www.trendhunter.com/trends/la-brea-bakery-brioche-bun.md) - [Celebratory Free-From Bakery Products](https://www.trendhunter.com/trends/oggs-treats.md)