# Subtle Fresh-Faced Editorials Doucement by DaveyiPhoto is Mousey and Au Naturale By Sarah Robson | Published 2012-08-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/doucement-by-daveyiphoto References: [designscene.net](http://www.designscene.net/2012/08/doucement-daveyiphoto.html) & [daveyiphoto](http://www.daveyiphoto.com/) Doucement by DaveyiPhoto proves that makeup is not necessary in order to look beautiful. This captivating and fresh-faced series features the barely clothed and promising model Ania of Premier London. Ania is captured in a raw state lounging around the house, in bed and on a dock wearing [no makeup](https://www.trendhunter.com/trends/deglaze-my-makeup-with-me). Her hair, styled by Erika De La Barquera, is left unruly in a loose bun with plenty of fly-aways and frizz. She is captured in a black bra with the straps left undone, reminiscent of many lazy mornings spent around the house. DaveyiPhoto is a fashion photographer who specializes in elegant, natural beauty shoots. His work has a fresh-faced and innocent theme, and has been featured in Client Magazine and the Dossier Journal. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 39% | Activity: 4% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Natural Beauty:** Opportunity for beauty brands to focus on promoting natural beauty and minimal use of makeup. - **Raw Photography:** Opportunity for photographers to capture the beauty of individuals in their most raw and authentic state. - **Unconventional Styling:** Opportunity for fashion brands to embrace unconventional styling choices that challenge traditional beauty standards. ### Industries Being Reshaped - **Beauty:** Opportunity for beauty brands to create products and campaigns that celebrate natural beauty and minimal use of makeup. - **Photography:** Opportunity for photographers to specialize in capturing the raw and authentic beauty of individuals. - **Fashion:** Opportunity for fashion brands to embrace unconventional styling choices that challenge traditional beauty standards and create unique fashion campaigns. ## Related on Trend Hunter - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Minimalist French Skincare Lines](https://www.trendhunter.com/trends/dore-1.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Refined Mdf Collections](https://www.trendhunter.com/trends/undressed-series.md) - [Blurred Cosmetic Campaigns](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Natural Luxurious Makeup Collections](https://www.trendhunter.com/trends/les-beiges-collection.md)