# Sheer Matte Foundations The Estée Lauder Double Wear Sheer Foundation is Featherlight By Laura McQuarrie | Published 2022-02-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/double-wear References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/esteem-lauder-double-wear-sheer-long-wear-foundation-review) The iconic Double Wear Foundation by [Estée Lauder](https://www.trendhunter.com/trends/futurist-blushmaker-dewy-cheek) is now available in a lighter, more sheer formula that offers all of the blurring benefits of the original. The product still delivers on buildable coverage and a [soft matte finish](https://www.trendhunter.com/trends/clean-fresh-blurring-skin-tint), all the while gently smoothing out texture and tone, plus the benefits of oil, sweat and humidity control. The flexible formula is packed with skin-loving ingredients like hyaluronic acid, plus juicy watermelon, apple and lychee seed extracts. Additionally, SPF 30 delivers a layer of protection. The Estée Lauder Double Wear Sheer Long-Wear Makeup SPF 20 can be found in shades like 3W1 Tawny, 2N1 Desert Beige and 6W1 [Sandalwood](https://www.trendhunter.com/trends/berry-crush-line), all of which are featherlight and useful for all-day shine control with a natural-looking finish that feels like a second skin. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 21% | Activity: 7% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sheer Makeup:** The trend of incorporating skincare ingredients and enhancing the skin's natural look with lighter coverage becomes increasingly popular providing space for more innovation. - **Long-wear Formula:** Long-lasting makeup is not only for full coverage as lightweight formulas like Estée Lauder's Double Wear Sheer are appearing, offering opportunities to create long-lasting products for those who prefer lighter coverage. - **Spf-infused Cosmetics:** Addressing the growing desire for sun protection in makeup products, we see more brands adding SPF to their products, providing space for businesses to develop multifunctional products for time-efficient routines. ### Where This Applies - **Beauty:** Beauty companies can take advantage of the trend of combining makeup and skincare with the added benefit of SPF protection by developing new product formulations and marketing strategies. - **Healthcare:** Demand for lightweight, long-lasting, and SPF-infused makeup aligns with broader consumer emphasis on health and self-care, offering opportunities to develop new health-related products. - **Technology:** Advancements in cosmetic technology can contribute to the demand for high-performing, multifunctional, and long-wear makeup, providing opportunities for tech companies to employ innovation and create new technologies for the beauty industry. ## Related on Trend Hunter - [Light Long-Wear Foundations](https://www.trendhunter.com/trends/lumimatte-foundation.md) - [Soft Glam Foundations](https://www.trendhunter.com/trends/elf-soft-glam-satin-foundation.md) - [Premium 24-Hour Wear Foundations](https://www.trendhunter.com/trends/architecture-soft-matte-foundation.md) - [Serum-Like Foundations](https://www.trendhunter.com/trends/innovative-foundation.md) - [Weightless Full-Coverage Foundations](https://www.trendhunter.com/trends/skinplumping-linesmoothing-foundation.md) - [Sheer Foundation Sticks](https://www.trendhunter.com/trends/charlotte-tilbury-foundation-stick.md) - [Lightweight Waterproof Foundations](https://www.trendhunter.com/trends/selfsettingwaterprooffoundation.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Mattifying Fruit-Infused Foundations](https://www.trendhunter.com/trends/barepro-24hr-wear.md)