# Magnetic Rain Gear The Double Sided Umbrella Fastens No Matter Which Way You Roll By Meghan Young | Published 2010-03-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/double-sided-umbrella References: [yankodesign](http://www.yankodesign.com/2010/03/19/a-simple-problem-deserves-a-simple-solution/) & [red-dot.sg](http://www.red-dot.sg/concept/porfolio/o_e/PD/R114.htm) I think we've all tried to close our [umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella) before, only to suffer the consequences of inadequate fasteners, but the Double Sided Umbrella may solve all that pesky problem. It's not the fact that these fasteners don't actually fasten most of the time, it's that they only fasten one way. No longer will you have to exert precious brain power on figuring out which way you must roll up your umbrella. The Double Sided Umbrella features a [magnetic strap](https://www.trendhunter.com/trends/the-magcable) that closes it whichever way you end up closing it. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Versatile Fasteners:** Disruptive innovation opportunity: Develop magnetic fasteners that can securely close various types of objects, not just umbrellas. - **User-friendly Design:** Disruptive innovation opportunity: Create intuitive products with features that eliminate common usage frustrations, appealing to consumers looking for seamless experiences. - **Enhanced Convenience:** Disruptive innovation opportunity: Design products with magnetic closures that offer ease of use and minimize time spent on tasks like closing umbrellas. ### Sectors Adopting This - **Outdoor Gear:** Disruptive innovation opportunity: Incorporate magnetic closures in a wide range of outdoor equipment, from backpacks to tents, enhancing convenience and securing items effectively. - **Fashion Accessories:** Disruptive innovation opportunity: Introduce magnetic fasteners in accessories like handbags and wallets, providing a stylish and hassle-free user experience. - **Home Organization:** Disruptive innovation opportunity: Implement magnetic closures in storage solutions such as boxes and bins, simplifying organization tasks and reducing clutter. ## Related on Trend Hunter - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Space-Inspired Folding Umbrellas](https://www.trendhunter.com/trends/bloombrella.md) - [Disappearing Umbrella Stands](https://www.trendhunter.com/trends/coilo.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Rainproof Wheelchair Shells](https://www.trendhunter.com/trends/mobidry.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [Wall-Mounted Umbrella Stands](https://www.trendhunter.com/trends/umbrella-1.md) - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md)