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# Double Sided Toothbrush
More Efficient Oral Hygiene

By Howard Wu | Published 2008-06-12 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/double-sided-toothbrush-why-not-be-more-efficient
References: [japaninc](http://www.japaninc.com/article.php?articleID=762)

There is now a [double-sided toothbrush](https://www.trendhunter.com/trends/evogrip) for those compulsive about their [oral hygiene](https://www.trendhunter.com/trends/hahatec-self-sanitizing-toothbrush). One look at this nifty little idea provoked several questions in my mind, as the rat kept running faster on his treadmill.

Among others, the thoughts including:

Why not?
Why hasn't this been invented before?
How could it possibly be worse than a regular toothbrush?
Did I miss the infomercial?
Which celebrities would make the best before & after commercial for this?
Is there an [electric version](https://www.trendhunter.com/trends/laifen-wave-special)?
What kind of ridiculous alternative use can this have?
How much time can this really save?
Would this be much more expensive to produce?
Would it appear first in a movie or a music video?

ARE ANY OF YOU GOING TO BUY THIS?

I'm sure these questions will all be answered in due time.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 51% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Reviews](https://www.trendhunter.com/reviews)

## Key Themes

### Key Themes Behind This Trend

- **Double-sided Toothbrush:** Opportunity for disruptive innovation in oral hygiene products
- **Efficient Oral Hygiene:** Opportunity for disruptive innovation in dental care routines
- **Alternative Use for Toothbrush:** Opportunity for disruptive innovation in multi-purpose oral care products

### Where This Applies

- **Oral Hygiene Products:** Opportunity for disruptive innovation in the oral care industry
- **Dental Care Routines:** Opportunity for disruptive innovation in the dental care industry
- **Multi-purpose Oral Care Products:** Opportunity for disruptive innovation in the personal care industry

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