# Bi-Phase Face Serums Squigs' Double Shot Face Serum is Formulated to be Shaken, Then Applied By Laura McQuarrie | Published 2022-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/double-shot-face-serum References: [squigsbeauty](https://squigsbeauty.com/products/face-serum) Squigs' Double Shot Face Serum is a bright blue solution for soft and hydrated skin that's designed to be disrupted before use. This skincare product for morning and evening use combines oil and water, so it naturally separates and settles over time. Hero skincare ingredients like [brightening niacinamide and hydrating hyaluronic acid](https://www.trendhunter.com/trends/botanity-flavon) are some of the key components of the formula, along with strawberry seed oil, jojoba and avocado oil. Revered ingredients from Indian skincare such as turmeric, tulsi and neem extract are also included in the face serum for the fact that they all boast antibacterial and anti-inflammatory properties. The color of the serum naturally occurs from the product's clean ingredients, which exclude potential irritants. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 72% | Activity: 82% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Bi-phase Formulations:** Creating skincare products that combine oil and water and settle over time opens opportunities for creation of new products that combine different active ingredients while still gentle on the skin - **Clean Beauty:** Formulating skincare products that exclude irritants and harmful ingredients allows beauty brands to cater to consumers looking for clean and safe products - **Indian Skincare Ingredients:** Incorporating traditionally used Indian skincare ingredients such as turmeric, tulsi, and neem extract in skincare products provides potential for innovation in the beauty industry and allows for diverse international influences ### Where This Applies - **Skincare:** The skincare industry can utilize bi-phase formulations, clean beauty, and Indian skincare ingredients to create innovative products that cater to consumers' demand for gentle, effective, and diverse beauty options - **Natural and Organic Beauty:** The natural and organic beauty industry can benefit from the use of clean ingredients and bi-phase formulations to create skincare products that are gentle and nourishing while staying true to their brand identity - **Global Beauty:** Beauty brands can tap into the diverse beauty practices and ingredients from around the world, such as Indian skincare ingredients, to create innovative products that appeal to consumers' interests in international beauty trends ## Related on Trend Hunter - [Dual-Phase Oil-Serums](https://www.trendhunter.com/trends/biphase-hydrating-oil-serum.md) - [Bi-Phase Serum Mists](https://www.trendhunter.com/trends/mixik-skin-botanical-serum.md) - [Bi-Phase Brightening Oils](https://www.trendhunter.com/trends/herbivore-botanicals-nova.md) - [Serum-Moisturizer Duos](https://www.trendhunter.com/trends/double-duty-by-lazy-skincare.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/thirst-brightening-vitamin-c-serum.md) - [Potent Accessible Skincare Serums](https://www.trendhunter.com/trends/bubble-skincare-serum.md) - [High-Performance Anti-Aging Duos](https://www.trendhunter.com/trends/ourself-skincare.md) - [Advanced Dual-Phase Skincare Formulas](https://www.trendhunter.com/trends/dual-serum.md) - [Balancing Oil-Serums](https://www.trendhunter.com/trends/oil-serum.md)