# Fast-Acting Retinol Serums The Double Rewind Retinol Serum Improves Fine Lines & Wrinkles in Weeks By Laura McQuarrie | Published 2024-01-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/double-rewind-retinol-serum References: [bustle](https://www.bustle.com/beauty/olehenriksen-double-rewind-pro-grade-retinol-serum-review-launch) & [olehenriksen](https://olehenriksen.com/products/double-rewind-pro-grade-retinol-serum?variant=42736821895340)  OLEHENRIKSEN is venturing into [retinol skincare](https://www.trendhunter.com/trends/derm-correxion) for the first time with its latest launch, the Double Rewind Pro-Grade 0.3% Retinol Serum, which combines an anti-aging powerhouse with soothing Scandinavian ingredients. This nourishing, hydrating and skin-strengthening serum gets its properties from [pure Vitamin A encapsulated](https://www.trendhunter.com/trends/retinoid-collection) in vegan Vitamin E and cellulose, plus 10% aloe juice, birch sap and rowanberry extract. Consistency is more important than intensity when it comes to skincare, especially when incorporating potent actives into a routine. While some retinol products require prolonged use before results are visible, the Double Rewind Pro-Grade 0.3% Retinol Serum boasts visible improvements to [fine lines and wrinkles](https://www.trendhunter.com/trends/a-renewal) in just two weeks. This retinol serum is launching with OLEHENRIKSEN's #ThisIsMy37 campaign, which has influencers, industry leaders and others share their skincare confessions, learnings and personal transformations. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 67% | Activity: 81% | Freshness: 20% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Fast-acting Retinol Serums:** Retinol serums with fast-acting properties are gaining popularity due to their ability to visibly improve fine lines and wrinkles in just a few weeks. - **Skincare Consistency:** Maintaining a consistent skincare routine is more significant than using high-intensity products, as seen in the effectiveness of the Double Rewind Pro-Grade 0.3% Retinol Serum. - **Personal Transformation Campaigns:** Brands like OLEHENRIKSEN are leveraging personal transformation campaigns, such as #ThisIsMy37, to engage influencers and customers in sharing skincare confessions and experiences. ### Who This Affects Most - **Skincare:** The skincare industry is witnessing a surge in demand for fast-acting retinol serums that deliver noticeable results in a short period. - **Beauty Influencers:** Beauty influencers play an essential role in promoting the effectiveness of skincare consistency and personal transformation campaigns like #ThisIsMy37. - **Personal Care:** Personal care brands have the opportunity to create innovative campaigns that empower consumers to share their skincare confessions and transformations. ## Related on Trend Hunter - [Encapsulated Anti-Aging Serums](https://www.trendhunter.com/trends/beginner-retinol.md) - [Gentle Skin-Enhancing Serums](https://www.trendhunter.com/trends/beauty-pies-youthbomb.md) - [Skin-Friendly Retinal Serums](https://www.trendhunter.com/trends/age-defy-retinal-booster-serum.md) - [Triple Action Serums](https://www.trendhunter.com/trends/triple-action-firming-serum.md) - [Retinol-Powered Smoothing Serums](https://www.trendhunter.com/trends/smoothing-serums.md) - [Organic Retinol Serums](https://www.trendhunter.com/trends/organic-retinol.md) - [Retinol Body Serums](https://www.trendhunter.com/trends/software-update-by-soft-services.md) - [Plant Medicine-Inspired Skincare](https://www.trendhunter.com/trends/origins-plantscription.md) - [Anti-Aging Beauty Collections](https://www.trendhunter.com/trends/anti-aging-retinol.md)