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# Orgasmic Natural Phenomena
The Viral Double Rainbow YouTube Video is a Hoot

By Tiana Reid | Published 2010-07-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/double-rainbow
References: [youtube](http://www.youtube.com/watch?v=OQSNhk5ICTI&feature=youtu.be) & [mashable](http://mashable.com/2010/07/08/double-rainbow/)

The viral ‘Yosemitebear Mountain Giant Double Rainbow 1-8-10’ video is a hoot. Literally. The [YouTube](https://www.trendhunter.com/trends/creative-maximalism) clip is three-and-a-half minutes of a man named Paul Vasquez expressing his very noisy joy for the double rainbow that he captured.

The full-grown man behind the camera ends up bawling hysterically toward the close of the video. “What does this mean?” whines Vasquez. Well, we’re not too sure either. But the video is beyond hilarious. And plus, it’s Jimmy Kimmel-approved.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 26% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Viral Videos:** Disruptive innovation opportunity: Brands can leverage the power of viral videos to increase their brand visibility and reach a wider audience.
- **Emotional Content:** Disruptive innovation opportunity: Creating emotionally engaging content can help businesses connect with consumers on a deeper level and differentiate themselves from competitors.
- **Influencer Marketing:** Disruptive innovation opportunity: Partnering with influencers who have a strong online presence can help businesses amplify their message and increase brand awareness.

### Where This Applies

- **Entertainment:** Disruptive innovation opportunity: Embracing new forms of entertainment, such as viral videos, can attract a younger audience and stay relevant in a rapidly evolving industry.
- **Digital Marketing:** Disruptive innovation opportunity: Incorporating emotional storytelling into digital marketing strategies can help businesses stand out in a crowded online landscape.
- **Social Media:** Disruptive innovation opportunity: Leveraging the power of influencers on social media platforms can help businesses increase their online visibility and drive customer engagement.

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