# Faux In-Bed Partners The Double Occupancy Costume Will Help You Through Lonely Nights By Annie Ho | Published 2010-08-09 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/double-occupancy-costume References: [foolishgadgets](http://foolishgadgets.com/201008/double-occupancy-costume/) & [thingsyouneverknew](http://www.thingsyouneverknew.com/product/double) Opt for something a little naughtier this [Halloween](https://www.trendhunter.com/trends/aldi-and-elladoesfx) with the 'Double Occupancy Costume.' Featuring a blond figure laying within this one-piece, you'll look as though you are laying in bed with a significant other once you slip this piece on. The 'Double Occupancy Costume' is a creative and daring idea for a costume, ensuring you'll get plenty of stares as you bring your "date" [trick-or-treating](https://www.trendhunter.com/trends/oriental-trading). **Implications** - One of the best ways for a company to increase their brand's recognition is by investing in a product that features both [novelty and shock value](https://www.trendhunter.com/trends/ghosted-sweethearts) elements. The product stands a good chance of attracting interest from consumers, critics of the product's image, and the news media seeking a controversial story. These three elements comprise a perfect storm for raising brand awareness. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 80% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Novelty Costumes:** Opportunities for brands to create innovative and attention-grabbing costumes that stand out from the crowd. - **Shock Value Products:** Potential for companies to develop products that generate controversy and attention through their unconventional and daring designs. - **Controversial Marketing:** The use of controversial products and campaigns as a way to generate buzz and increase brand recognition. ### Industries Being Reshaped - **Costume Industry:** An industry that can capitalize on the demand for unique and attention-grabbing Halloween costumes. - **Fashion Industry:** Opportunities for fashion brands to push boundaries and create unconventional designs that generate buzz. - **Marketing and Advertising Industry:** The sector can explore unconventional marketing strategies that rely on controversy and shock value to create brand awareness. ## Related on Trend Hunter - [Boxed Toy Couples Costumes](https://www.trendhunter.com/trends/barbie-ken-box-couple-costume.md) - [Life-Sized Clog Costumes](https://www.trendhunter.com/trends/crocs-costume.md) - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Cheesy Two-Person Costumes](https://www.trendhunter.com/trends/mozzmates.md) - [Macaroni-Inspired Halloween Costumes](https://www.trendhunter.com/trends/cheetos-bold-to-the-bone-costume.md) - [Sweet-and-Salty Costumes](https://www.trendhunter.com/trends/auntie-annes-and-cinnabon-costumes.md) - [Toaster Pastry Costumes](https://www.trendhunter.com/trends/poptarts-mascot-costume.md) - [Halloween Creamer Costumes](https://www.trendhunter.com/trends/international-delight-2.md) - [Exclusive Candy Bar Costumes](https://www.trendhunter.com/trends/spirit-halloween-x-butterfinger.md)