# Baywatch-Inspired Editorials The Double Magazine Spring-Summer 2013 Issue Stars Emily DiDonato By Meghan Young | Published 2013-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/double-magazine-springsummer-2013 References: [lifelounge.au](http://www.lifelounge.com.au/photography/gallery/dan-martensen-does-baywatch-for-double-magazine-.aspx) & [lemagazinedouble](http://www.lemagazinedouble.com/) Boys of the '80s will remember drooling over the babes of 'Baywatch,' so it is surprising that there are not more fashion tributes to the American television drama like the one featured in the Double Magazine Spring-Summer 2013 issue. From the iconic [red swimsuit](https://www.trendhunter.com/trends/tyler-mcgillivary-3) to shots of model Emily DiDonato bounding down the sandy shore to someone's rescue, the images are a fun walk down pop culture memory lane. The Double Magazine Spring-Summer 2013 editorial was shot by photographer Dan Martensen. From giant [Sony](https://www.trendhunter.com/trends/2077-xr) Walkmens to [high-cut bathing suits](https://www.trendhunter.com/trends/reformations-second-swim-drop), he nods to the '90s era in more ways than one. The bodacious brunette beach babe was sexily outfitted by stylist Charlotte Collet. In addition to sneakers and sport sunglasses, the looks were perfected with hair by Marki and makeup by Steven Hyunn. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** Incorporating iconic 80s and 90s fashion into modern designs can bring nostalgia and uniqueness to the fashion industry. - **Pop Culture-inspired Campaigns:** Brands can tap into popular TV shows and movies to create relevant and engaging advertising campaigns for their products or services. - **Nostalgic Influencer Marketing:** Collaborating with influencers who have a deep appreciation for nostalgic pop culture can create buzz and excitement around a brand or product. ### Industries Being Reshaped - **Fashion and Apparel:** Fashion brands can create retro-inspired collections to cater to a growing demand for nostalgic fashion among consumers. - **Entertainment:** TV shows and movies can collaborate with fashion brands to create limited-edition merchandise that taps into the nostalgia of their fan base. - **Marketing and Advertising:** Agencies and brands can use pop culture references to create innovative, attention-grabbing campaigns that resonate with consumers. ## Related on Trend Hunter - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Vintage-Inspired Swimwear Drops](https://www.trendhunter.com/trends/reformations-second-swim-drop.md)