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# Eco-Friendly Double Labels
These Modest and Customizable Tea Tins Encourage Reuse by the Consumer

By Amelia Roblin | Published 2015-05-08 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/double-label
References: [packagingoftheworld](http://www.packagingoftheworld.com/2015/05/rishi-sustainable-tea-containers.html) & [matthewtomoni](http://www.matthewtomoni.com/packaging/)

What we have here is a [tea packaging](https://www.trendhunter.com/trends/skinny-tea) idea that's based on the production of double labels. What's the benefit of this? Well, a person can peel the outer wrap off of the canister to reveal a bare one beneath it––a blank slate for writing what you wish.

The concept is a smart one that certainly encourages the containers' reuse. The outcome is both convenient and [environmentally friendly](https://www.trendhunter.com/trends/placon-crystal-seal-delectables). Once you finish the loose leaf infusions stashed inside, you can appropriate the wood-capped vessels for storing anything from candy to paperclips, and a couple helpful lines invite you to identify the new contents with a pen.

What makes Matthew Tomoni's Rishi Sustainable Tea Containers so different is their invitation for the consumer to remove the branded material. The cylinders would have extended lifespans and second uses, but the modesty behind this design means that the original product will be forgotten. How humble, these double labels are!

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 50% | Activity: 69% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Double Labels:** The use of double labels on packaging encourages reuse and extends the lifespan of the products.
- **Customizable Packaging:** Packaging that allows consumers to personalize and write on them creates a unique and interactive experience.
- **Eco-friendly Packaging:** The focus on sustainability and environmentally friendly packaging solutions drives the development of new concepts.

### Where This Applies

- **Food and Beverage Packaging:** The concept of double labels can be applied to various food and beverage products to promote reuse and reduce waste.
- **Consumer Goods:** Customizable packaging can be implemented in consumer goods industries to create personalized experiences for customers.
- **Sustainable Packaging:** The trend of eco-friendly packaging opens opportunities for innovation in sustainable packaging solutions across different industries.

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